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SEO Specialist

2 weeks ago

Bradford, United Kingdom Chelsea Truck Company Full time

We are a renowned automotive design house specialising in the refinement and customisation of luxury and performance vehicles. We're looking for an experienced SEO analyst to join our marketing team

If you are a self-driven, ambitious and tech-savvy professional we would love to meet you We are expecting you to be experienced in Social Media, SEO and Data Analysis.

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

**SEO Specialist Roles & Responsibilities**:

- Develop optimization strategies that increase the company's website search engine results rankings
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns, staying on budget, Google Ads, estimating monthly costs, and reconciling differences
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Determine measurable goals that demonstrate improvement in marketing efforts
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

**SEO Specialist Essential Skills**:

- Experience with Google and Bing’s services, including Analytics, ubersuggest, Afref, SEMrush and other Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade

**Typical Day-to-Day tasks**:

- Conduct page optimization for search engine marketing
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
- Closely collaborate with web development team to ensure SEO best practices are followed adequately throughout website content
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords

This role is ideal for someone with a strong interest or passion for cars.

**Job Types**: Full-time, Part-time

**Salary**: £27,000.00 per year

**Benefits**:

- Sick pay

Schedule:

- Monday to Friday

Work Location: In person