Digital Ads Specialist

**Job Overview**

We are seeking a dynamic, results-driven Digital Advertising Specialist with a strong background in paid search, media buying, and performance marketing across multiple platforms. You will play a key role in developing and executing campaigns on Meta (Facebook/Instagram), Google Ads, LinkedIn Ads, and beyond, while also collaborating closely with SEO and content teams to drive high-impact results.

This role is perfect for someone who thrives on optimising campaigns, loves digging into data, and knows how to create advertising strategies that cut through the noise.

**Key Responsibilities**
- Develop, implement, and manage paid advertising campaigns across Google Ads, Facebook/Instagram (Meta), LinkedIn Ads, and other relevant platforms.
- Conduct keyword research, audience targeting, and market analysis to inform campaign strategy.
- Manage media buying and budget allocation, ensuring spend is optimised for the best return on investment.
- Execute and manage remarketing and conversion tracking campaigns.

**Data & Performance Analytics**
- Use Google Tag Manager, Google Analytics, Meta Business Suite, and DoubleClick (DV360) to monitor, track, and report on campaign performance.
- Regularly analyse key metrics, prepare performance reports, and provide clear, actionable insights and recommendations.
- Make data-driven optimisations to improve campaign effectiveness and scale growth.

**Collaboration & Content**
- Work closely with creative and content teams to deliver high-performing ad creatives and compelling copy tailored to each platform and audience.
- Partner with SEO teams to ensure alignment between paid and organic strategies.
- Coordinate with Creatives and Marketing Exec's to deliver integrated campaigns with cohesive messaging and timing.

**Continuous Learning & Innovation**
- Stay up to date with the latest trends, tools, algorithm changes, and platform updates.
- Test new ad formats, tools, and strategies to keep campaigns fresh and innovative.
- Proactively seek opportunities to improve campaign workflows, automation, and reporting.

**Skills & Experience Required**
- Proven experience in paid search and paid social advertising, ideally in an agency or multi-brand environment.
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, Google Tag Manager, and DoubleClick/DV360.
- Strong understanding of SEO fundamentals and how they support broader search and digital marketing strategies.
- Deep experience with campaign optimisation, budget management, and performance analysis.
- Strong organisational and project management skills — able to juggle multiple campaigns and deadlines.
- Creative thinking and a proactive, problem-solving attitude.
- Excellent verbal and written communication skills.

**Bonus Points For**
- Google Ads / Meta Blueprint certifications.
- Experience working in fast-paced environments or with performance-driven clients.

**What You’ll Get**
- A creative and collaborative work environment.
- Opportunities to work across exciting and diverse brands.
- Autonomy to experiment, test, and lead on digital strategy.
- Ongoing professional development and learning opportunities.

**Sound like your next move?**

Pay: £30,000.00-£43,953.39 per year

Additional pay:

- Commission pay

**Benefits**:

- Company pension
- Cycle to work scheme
- Health & wellbeing programme
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 5 years (required)
- Google Ad Manager: 3 years (required)

Work Location: Hybrid remote in Glasgow G3 6AB

Reference ID: Digital Advertising Specialist / Paid Search Manager