Digital Marketing Specialist

20 hours ago


Edinburgh Glasgow, United Kingdom Skyscanner Full time £40,000 - £80,000 per year

About Skyscanner

Everyone loves travelling, but planning is not without its challenges . That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily .

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all .

Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here).

Now, we're on the lookout for a Digital Marketing Specialist on a 12 month FTC to help us bring that vision to even more travellers. Check out our advertising solutions here.

About the role 

(Hybrid)

  • The team: Advertising Delivery — the team responsible for delivering high-flying advertising campaigns for our partners, collaborating across Commercial, Ad Product, and Creative to bring ideas to life.
  • The remit: Lead regional campaign delivery across EMEA, with the flexibility to support other regions when needed.
  • The outcome: Efficient, insight-led delivery that delights partners, maximises performance, and grows revenue for Skyscanner and our partners advertising on our platform.

What you'll be doing

  • End-to-end campaign delivery: Own planning, setup, trafficking, QA, optimisation and reporting across display, programmatic, native, social, email and search.
  • Partner first strategy: Work closely with our Commercial team and globally recognised brands to translate objectives into channel plans, audiences, formats and measurement.
  • Asset production: Manage asset production with in-house/external creative teams and freelancers to deliver on brief, on time and on budget.
  • Robust Q/A: Traffic, Q/A and fully test all line items, creatives, pixels and tracking; uphold robust documentation and naming conventions.
  • Risk radar & mitigation: Identify delivery risks (inventory, pacing, approvals, brand safety, tagging) and implement timely mitigation strategies.
  • Performance analysis & optimisation: Deep dive into data to ensure KPIs are met (e.g., reach, CTR, VTR, CPA/ROAS), surfacing insights that maximise revenue opportunities.
  • Reporting & product feedback loop: Produce weekly/bi‑weekly/monthly/EoC reporting with crisp narratives; collaborate with Skyscanner Advertising Product teams to test partners and help shape new ad products. Own both brand and performance objectives across airlines, destinations and more.

About you

  • Client-facing experience: Experience managing multiple clients at an agency/publisher/tech company; comfortable with daily stakeholder comms and cross-functional collaboration.
  • Platform proficient: Hands-on with ad tech and social platforms (e.g., Google Ad Manager, Facebook Ads Manager, Smartly) plus familiarity with CRM, CMS and content tools.
  • Operationally exacting: Detail-driven operator across trafficking and QA; adept with project management tools (Jira, Trello, Wrike, Asana, Basecamp) to keep work moving.
  • Data-driven mindset: Use analytics to guide decisions; bonus points for experience with visualisation/processing tools (Google Analytics, Looker, Tableau, Data Studio, Databricks).
  • Full-funnel know-how: Solid grasp of growth marketing levers to launch, test and optimise multichannel campaigns.
  • Agile collaborator: Familiar with agile ways of working (sprints, stand‑ups, retrospectives); excellent prioritisation and deadline discipline.
  • Curious, creative & commercial: You love spotting opportunities, crafting compelling stories for Skyscanner, and understanding the business impact of high-performing strategies.

What it's like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans , building things that help travellers explore the world a little easier .

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all .

Sound like your kind of adventure? Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you'd like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.

#LI-CL1


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