Senior Paid Search Executive

**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

What you will learn
- Get experience in digital analytics, (specifically Google Analytics) as a means to inform wider campaign decision making, resulting a certification demonstrating you can analyse, dissect and pull audience segments for use in search. This can be as simpleas targeting basket abandoners via search, to using attribution modelling to drive new users to make a repeat purchase.
- How we use platforms such as Google Ads, Search Ads 360 and more to make decisions to optimise multi-million pound client budgets to multiple client objectives.
- You will learn how to write snappy, informative and beautiful reports that highlight problems and solutions and help clients become confident in our decision making.
- See how Paid Search combines with other channels including SEO, Paid Social, Digital Display and Ad Operations.
- Get exposed to media partners, either via weekly calls or wider industry events, like Google, Facebook, Twitter, Microsoft and many more.
- Marketing automation, including how we use data feeds to populate ad copy for 1000s products.

**Qualifications**

We are looking for someone who is interested in starting a career in digital marketing. Whilst it will certainly help if you have setup your own campaigns in the past, we are more interested in someone who is keen to learn, and is excited about learningabout one of the most interesting fields of the modern day. We will teach you how we do digital, we want you to be excited about making a difference to clients and those around you

Key Skills
- Passion for digital marketing
- Interest or experience in Google Shopping
- University degree, or equivalent work experience
- Enthusiasm to learn new things and get outside your comfort zone

**Additional Information**

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovationand best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.