UX Researcher

There has never been a more exciting time to join our Digital & Data team. Why? Because we on a journey that will fundamentally change our business and how our customers shop with us both today - and in the future.

Our digital products reach millions of customers each month who shop and engage with us. Partnering with commercial and technology teams, we tackle complicated problems to innovate and build value for customers. If you thrive in ambiguity, enjoy being part of a problem-solving team, and are excited by changes that can improve experiences of colleagues and customers, join us

You'll work from problem definition stage, using the appropriate qualitative or quantitative research and discovery methods, through to evaluation of interfaces and interactions for digital products and services, at a global scale. The role fosters insights to formulate and prioritise delivery goals in a timely and iterative manner to support an agile cadence. The role stays abreast of trends and changes in the industry, to bring innovation and new thinking to this challenge.

You will work in the M&S User Experience Research Team. We strive to create memorable, usable, omni-channel services, with customers at the forefront of our projects. You’ll work alongside designers, product managers, developers, and wider stakeholders across M&S.

The role is an amazing opportunity to learn and grow your craft in UX Research through strategic and hands-on work. Through facilitation and effective communication skill, as a multi-discipline team, the Mid-Level UX Researcher ensures a research-based human-centric approach is taken and is the voice of the end-user - be it customer or colleague.

**Key accountabilities and measures**
- Ensure User Centred Design is at the foremost of all projects, developing and maintaining user focused outputs
- Have a good understanding of our customer types/segments/personas - their behaviours, motivations, shopping habits, needs, demographics
- Use project appropriate qualitative and quantitative research techniques according to the stage of development
- Develop your knowledge and experience of research methods such as focus groups, surveys, usability testing (online and lab) ethnographic observation, contextual enquiry, card sorting, tree testing, click tests
- Capture research requirements, plan kick off meetings, articulate clear research objectives to help you select an appropriate research methodology, writing research plan, writing the discussion guide, conducting sessions, analysis, and reporting
- Ensure recruitment of customers and panels is carried out to meet defined Personas
- Ensure that all research is completed on schedule and that results are communicated to the project team
- Analysis of data into actionable insights for the various teams - making sure to join the dots - where different teams need to see information pertinent to them.
- Clearly communicate findings, insights and recommendations to team members and business stakeholders
- Collaborate with Product Designers, Product Managers and technical teams as required to ensure objectives are clearly defined and teams are involved in the research process
- Facilitation of workshops to explain the outputs and insights from the research and their impact
- Be an advocate of UX Research and its value to product development / to our end user
- 1-3yrs experience in a UXR role

**Key skills**
Intermediate skills & demonstrable experience in some of the following. All relevant user research methods including but not limited to:

- Qualitative & Quantitative research approaches
- Desk based primary research
- Contextual research
- Online & Lab based testing
- Focus groups / Workshop facilitation
- Surveys / Card Sorting / Tree Testing
- Online / Remote user testing set up and management
- Screener definition
- Moderating user research
- Discussion guides & tester packs
- Analysis & presentation of findings in engaging way
- Advise appropriate research technique and why
- Knowledge of accessibility guidelines
- Use of Personas/ Customer profiling to support UCD
- Time management
- An appreciation of all other UX roles and their contribution to the final product
- UCD advocacy to ensure the customers voice is integrated into Product design backlog and prioritisation o Brand advocacy and adherence to guidelines
- Usability best practices and approaches
- Presentation skills

M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy