CRM Lead

8 hours ago

London, United Kingdom Head Office Full time

**About the role**:
As CRM Lead this is an exciting opportunity to take ownership and accountability of the CRM strategy and comms activity for John Lewis Retail, across all direct marketing channels, and to deliver personalised customer journeys that meet defined commercial, customer and brand objectives

Together with your peers in other channels you will also lead on the John Lewis ambition to deliver true Omni-Channel personalisation across all customer interactions

As a CRM Lead you will be passionate about customers, data and an ambassador of personalisation. You will be a key pillar in supporting the delivery of John Lewis Customer strategy and transformation.
- Leading the John Lewis CRM team to define the CRM strategy, customer outcomes and key initiatives whilst inspiring, coaching and developing the team to deliver our customer, brand and commercial objectives.
- You will take ownership and responsibility for the development and delivery of the customer growth plan
- Ensure that customer segmentation and personalisation is at the heart of all comms activity
- Accountable for the strategic collaboration and working relationship with external CRM agency (Salesforce), in-house design team and Insight & Analytics teams
- Accountable for the annual CRM budget and upcoming promotional budget

**Essential skills you’ll need**:

- Strong commercial awareness with accurate forecasting and cost control.
- Marketing Campaign Management expertise (inc Campaign Management)
- Strong understanding and experience of driving omnichannel customer behaviour
- Ability to balance between customer insights and commercial outcomes
- Planning and prioritisation
- Analytical mindset

**Benefits of the Partnership and the role**:

- You will enjoy 25% discount at John Lewis and 20% in Waitrose
- The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay)
- Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy

Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.

**Next Steps**:

- You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
- Thanks for your patience in the meantime and for showing an interest in joining JLP.

**For internal use only**:
LI-JC1

LI-JLPJL

LI-HEADOFFICE

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