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Digital Marketing Apprentice

3 weeks ago

Worcester, United Kingdom Creative Alliance Full time

Opportunity information
Salary £280 per week
Duration 18 months
Advert closing date 13/12/2024
Description
Join BuzzGen as a Digital Marketing Apprentice and immerse yourself in a fast growing
agency and a diverse role that offers hands-on experience across various industries.
This position provides a unique opportunity to deepen your understanding of marketing
while completing the Multi-channel Marketing Apprenticeship program.
BuzzGen is a forward-thinking marketing agency dedicated to helping businesses elevate their marketing strategies and achieve growth. We aim to foster the next generation of marketing talent while delivering top-tier marketing solutions for businesses nationwide. We have an opportunity to employ and support an Apprentice who will be providing the following for our customer base
- **The Role**:

- Social Media Management: If you're passionate about social media, this is for you. You'll manage and create content for platforms like Facebook, X (formerly Twitter), LinkedIn, TikTok, and Instagram. You’ll also collaborate on industry specific social media campaigns for our clients.
- SEO Optimisation: You’ll ensure web content is fully optimised for SEO, focusing on titles, meta descriptions, and internal links to improve online visibility.
- Graphic Design: Develop marketing materials and visuals daily using tools like Canva and Photoshop, with full training provided to enhance your design skills.
- Analytics & Reporting: Collect and analyse data from Google Analytics 4, providing monthly reports to clients to measure campaign effectiveness and make data-driven decisions.
- Event Support: Get involved with client events, an essential tool in showcasing our services and increasing brand exposure. You'll assist in planning and execution.
- Database Marketing: Maintain and update our customer relationship management (CRM) system to ensure that marketing campaigns reach the right audience with accurate targeting.

If you feel that the above tasks are inline with your career aspirations then why not apply?
Entry requirements
Maths and English GCSE Grade C / 4 or above
Training to be provided
You will be completing Level 3 Multi-Channel Marketer Apprentice
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
**Training is a blended learning delivery model**: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management - Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
**Content Creation**: Planning and Development
**Content Creation**: Tools (Practical)
Copywriting - Persuasive writing techniques
Quality, Standards and Legislation
**SEO**: Introduction
CMS/WordPress & Cornerstone Content
**Metrics & Analytics**: Measurement tools
**Reports & Optimisation**: Google Analytics
For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

- Producing a written Report
- Portfolio of evidence based work
- Presentation and Q&A
- Professional Discussion based on Portfolio

Things to consider
The role is Hybrid so self motivation and time management are key.
Skills required
Array
Future prospects
This is an opportunity for you to join a young and dynamic Team with lots of room for growth within the business.
Hours per week 35
Working week Monday to Friday 9am - 5pm
Apprenticeship standard Multi-channel marketer (Level 3)
Worcester, Worcestershire, United Kingdom, WR1 1EE