CRM Performance Marketing Analyst
2 weeks ago
**CRM Performance Marketing Analyst**
**Oxfordshire**
**£37,500.00 Per Annum**
**The purpose of the CRM Performance Marketing Analyst role**:
Our client in Oxfordshire, is seeking a CRM Performance Marketing Analyst to join their company and be apart of their customer marketing team. You will strongly support their mission to use carefully targeted online and offline marketing activities to learnmore about, become closer to, and better communicate with our existing and prospective end customers.
This role of CRM Performance Marketing Analyst will involve a high focus on digital channels and activities. The nature of this niche industry means that a very high proportion of purchase journeys end offline and our clients company retention / CRM activitieswill reflect this accordingly.
As such, all related analyses and insights should be informed by, and generate information about, offline customer touchpoints as well as online.
Main focus points of the CRM Performance Marketing Analyst role:
AssistingtheHeadofAcquisitionin:
Performance Marketing / Paid Digital (CRM Performance Marketing Analyst role):
- Execution&optimisationofSearchcampaigns
- Execution&optimisationofDisplaycampaigns
- Execution&optimisationofVideocampaigns
- Execution&optimisationofPaidSocialcampaigns
- Execution&optimisationofShopping&PerformanceMaxcampaigns
- Creativetestingacrossallaccounts&platforms
Performance Marketing / SEO (CRM Performance Marketing Analyst role):
- Identificationofcorewebvitalimprovements
- Content&Keywordsgapanalysis,maintenance,andimprovements
- On-pageoptimisations(headers,titles,tags,metadataetc.)
- Off-pageoptimisations(building,maintaining&optimisinglinksetc.)
- Technicaloverview(schema,URL,canonicalsetc.)
CRM (CRM Performance Marketing Analyst):
- Customerdatabase&journeysanalyses
- Remarketingaudiencemanagement
General (CRM Performance Marketing Analyst role):
- Assistingnewproductlaunches
- Assistingand/orexecutingretailerco-opcampaigns
**Skills & Experience required for theCRM Performance Marketing Analyst role**:
- Highdataliteracyandresultsfocus
- DemonstrablyhighMSExcelproficiency
- WorkingunderstandingofGoogleAds&MicrosoftAdsplatforms
- WorkingunderstandingofFacebook/InstagramAdsplatform
- WorkingunderstandingofGoogleAnalyticsandMyBusiness
- SomeknowledgeofGSC,SEMRush,ScreamingFrog&Yoastisbeneficial
- Excellentpresentationandcommunicationskills
- Goodorganisationandabilitytomanagecompetingpriorities
- Flexibleandproactive teamplayer
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