SEO & Content Marketing Executive (E-commerce)

7 days ago

Honiton, United Kingdom Halco Products Ltd Full time

**Halco Products have been a supplier to major UK retailers for almost 20 years. Our vaping products are marketed under the OK VAPE brand.**
- **No recruitment agencies, thank you.**_

A market leader, our popular cigalike e-cigarette has been helping people to quit smoking for over 10 years. As a highly profitable business we have ambitious growth plans, and we are looking for an equally ambitious individual to help us grow our B2C online reach for the e-commerce business by assisting with our Search Engine Optimisation and Copywriting requirements.

**Summary**:
You will be tasked with content creation, performing SEO audits of the website, monitoring and analysing analytics and data, and assist in developing a content strategy that will help the business to reach more new customers.

**About You**:

- A creative and innovative copywriter with proven experience creating content that converts
- Equipped with a good understanding of SEO principles, especially relating to content creation
- The knowledge of using marketing techniques to acquire, grow, and convert customer bases
- An ability to switch between writing styles and tone of voice to suit the audience and platform
- A demonstrated ability to ideate and implement creative digital marketing campaigns
- A proactive and forward-thinking approach to marketing and copywriting
- An adaptable and positive approach with a willingness to learn as you go

**Responsibilities**:

- Writing SEO copy for the e-commerce channel including landing, category and product pages
- Writing SEO content for the OK Vape blog
- Planning content strategies to support new product launches and marketing initiatives
- Planning and producing blog and social content to attract and convert relevant audiences
- Collaborating with the E-Commerce Marketing team to implement cohesive content marketing campaigns
- Using SEMrush, Google Analytics and Google Search Console to analyse campaign effectiveness and proactively optimize content
- Proactively seeking and identifying new marketing opportunities for growth
- Maintaining up-to-date knowledge of the latest laws and regulations in the vape space

**Person Specification**:
We are looking for someone who is a self-starter, ambitious, motivated, pro-active and works well in a team as well as on their own.
- **Own transport is essential due to location.**_

We welcome applicants with a range of other relevant experience in addition to copywriting skills - across technical, marketing, agency, in-house, and creative fields. If you don’t tick all the boxes, we still want to hear from you.

Start date is flexible.

**Interview Process**:

- Submit your CV and cover letter
- Interview with the E-Commerce Manager and Commercial Manager
- Interview with the E-Commerce Manager, Commercial Manager and COO

**Benefits**:

- Employee discount
- On-site parking

Schedule:

- Monday to Friday

Application question(s):

- Must be able to commute to EX14 4TP Monday to Friday.

**Experience**:

- Copywriting: 2 years (required)

**Language**:

- English (required)

Work Location: In person

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