Senior Demand Generation Marketer

2 weeks ago

Abingdon, United Kingdom RM Education Limited Full time

Overview:
RM is the leading supplier of technology and resources to the education sector, supporting schools, teachers and learners, enabling the improvement of educational outcomes worldwide. We work across the industry from pre-school to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide.

The Demand Generation Marketing Manager is responsible for creating and implementing forward-thinking campaigns that generate leads, nurture prospects, and drive revenue growth for RM’s Technology’s business lines. This role sits as part of the Go to Market Operations team working closely with cross-functional teams such as Sales, Account Management, Service Delivery and Product Management to ensure campaigns are aligned with RM Technology’s goals. You may work across one or more business lines, taking accountability for demand generation for that area.

**Responsibilities**:

- Designing, planning, managing, and optimising integrated outbound and digital campaigns across multiple channels to generate pipeline.
- Monitoring industry trends and showing a willingness to try new techniques and challenge current thinking
- Working with customer facing teams to understand RM’s buyers and influencers, identify their challenges and buying behaviours
- Using data & analytics to monitor, measure against KPIs, report on and continuously improve campaign performance
- Working closely with whole Go to Market operations lead for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
- Training and supporting the sales team to drive the success of the campaign and ensure nurture and conversion to revenue.

**Experience**:
You will have proven experience of:

- Delivering demand generation marketing, preferably in a B2B technology company
- Using data to drive decisions and analyse campaign performance
- Working in a collaborative team

You will be:

- A strong project manager able to manage multiple campaigns simultaneously
- Comfortable working with marketing automation platforms such as DotDigital and CRM systems

You will have:

- Strong communication skills and the ability to present to commercial teams
- An eye for detail, to ensure the delivery of professional and high quality campaigns
- Degree level qualifications, preferably in a related field, or equivalent experience

**What’s in it for you?**

As well as a competitive salary, you could earn a performance related bonus and you would receive our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available.

There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.
- At RM we are committed to building a workforce which reflects the diversity of the customers and communities we serve, and to creating an inclusive and flexible workplace where all our colleagues can be themselves and succeed on merit.

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