Senior Acquisition Marketing Executive

**Company description**:
**Location: Cardiff (flexible remote working available)**

**Salary: Up to £45K + benefits**

**Contract: Full Time/Permanent**

The AA is truly a great British brand. Established in 1905 by 4 driving enthusiasts, it remains one of the most well-known and trusted brands in the UK with over 12m breakdown members. With more patrols and a higher quality service than any competitor (Which? recommended best breakdown cover) the AA is the undisputed leader in the sector. With that strong foundation, the AA is now focussed on a future vision to support all of the UK’s 17m drivers and make their driving lives simple and smart with data, digital and innovation at the heart of the transformation strategy. No one is better placed to deliver on this vision than the AA.

**This is the job**:
A unique opportunity to work in a fast-paced Marketing Team. As Acquisition Marketing Executive you will focus on growing the number of Pupils, Instructor Trainees and Instructors through paid acquisition channels. Responsible for leading the planning, implementation, optimisation and reporting of paid performance marketing initiatives to help drive conversions and maximise ROI.

**What will I be doing?**:

- **Strategy**: Agree strategy under the guidance of the Head of Acquisition, to support strong growth in all the Driving School customer bases and meet targets set by the leadership team.
- **Budgeting**: Day to day responsibility for use and reporting of acquisition spend over the financial year, ensuring that budget is spent across all paid acquisition channels optimally.
- **Channel Optimisation and Expansion**: Regularly review current paid channel performance and identify and execute opportunities for improvement in both efficiency and scale. Also responsible for identifying and activating new paid channels across all customer bases and taking a test and learn approach to ROAS.
- **Agency Management**: Responsible for managing the relationships between multiple agencies and partners related to SEM and Affiliate channels. This includes working collaboratively to create and execute campaigns, setting targets, guiding account changes in line with business goals and aligning workflows with key internal stakeholders and making internal changes to deliver results.
- **Data Analysis**: Responsible for analysing Driving School data to gaining actionable insights for marketing and sales; and also making use of this data in digital channels. This includes on-site first party data, second party data (e.g., Google Analytics), and third-party acquired data.
- **Reporting**:Responsible for providing and maintaining bespoke reporting of paid activity for the Head of Acquisition and Senior Management Team; as well as working with the Driving School MI team to construct BI reports for marketing and sales.
- **AA Group/Brand**: Ensure all Driving School paid marketing activity and creative fits within the broader AA group strategy and brand guidelines

**What do I need?**:
**Capability, Knowledge and Experience**:

- Excellent in-depth knowledge of paid acquisition channels and platforms including Google AdWords, Google Display Network, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager
- Ability to solve complex business problems, liaising across multiple teams, key stakeholders and external parties
- Ability to respond to changing demands of the business with solutions to increase sales and conversion
- Experience with web analytics platforms - such as Google
- Affiliate Partnerships/Platform Management
- Commercially minded in every decision
- Advanced Excel user

**Personal Characteristics**:

- Pragmatic problem-solver
- Strong communication skills
- Highly analytical
- A love of data
- Tech savvy
- Good organisational skills
- An eagerness to learn and develop

**Additional Information**:
As a valued member of our team, you’ll have access to a range of fully supported development programmes, designed to help you progress in your career with us. Whether you’re looking to grow in your current role, or learn new skills and take on greater responsibilities, we can help you build the career you’re looking for here.

We’re always looking to recognise and reward our employees for the work they do. Here are just a few of the benefits you’ll have access to, as part of our team:

- Discounted home and motor insurance
- Half price AA breakdown membership in your first year and free after 12 months, along with a 50% introductory discount off breakdown cover for 12 months for up to 5 friends/family members.

Plus, so much more

Good conduct matters to us. Our teams are motivated by doing the right thing for both customers and colleagues, and in line with our values, we ask all our employees to act with honesty & integrity and respect for others at all times.

We hope to hear from you soon. #Li-TheAA