Channel Marketing Manager

We are looking for a talented **Channel Marketing Manager**to join our team - as our in-house Channel Marketing Manager you will be given the chance to take real ownership of this role and bring your own creative splash to our Bluecrest wayof working.

**What can we offer you in return?**
- A competitive salary of up to £35,000 PA depending on experience
- Matched company pension (5%)
- 4 free health assessments per year, which can be used by yourself, family of friends - plus 50% off any additional testing for all employees
- Company sick pay scheme
- Life Insurance
- 23 days annual leave (rising with years of service up to 4 years), plus bank holidays
- Employee referral bonus scheme
- Flexible Hybrid working schemes - we want our employees to have the best work/life balance possible, we accomplish this by having a flexible way of working
- Progression - here at Bluecrest we aim to progress from within and replace from below, retaining and developing our employees is important to us so there will always be opportunities to progress, enhance your skills and learn new ones

**An overview of your day-to-day..**
- Planning and creating engaging, data-driven campaigns to acquire new customers or encourage existing customers to make repeat purchases
- Write effective sales copy to drive sales and re-engage customers
- Devise new marketing campaigns and implement strategies to engage different audiences (e.g. acquisition, existing, lapsed customers) and encourage them to make a purchase through print and digital campaigns
- Help to develop content strategies to drive customer acquisition and retention
- Working towards agreed KPIs and metrics for every campaign
- Use proven writing techniques including AIDA to develop campaigns that generate sales
- Create and distribute regular customer / prospect newsletters
- Researching and analysing market trends and competitors
- Employing a test and learn strategy, constantly searching for improved results
- Working closely with key agency partners to deliver plans

**The skills you’ll need to achieve this..**
- You have a proven track record of creating successful direct response campaigns
- Experience working with print media and campaigns is an advantage
- You have at least 3 years’ experience in a similar role
- A team player with excellent written and verbal communication skills
- Excellent organisational and planning skills
- Analytical and results driven
- Exceptional attention to detail
- Ability to think creatively and problem-solve
- Knowledge and experience of using the full marketing mix
- Knowledge of writing for offline and digital channels
- Experience of A/B testing and the ability to use data to inform design decisions
- **_Please note - this is a Hybrid role, so for the first month you will be expected to attend the head office Monday - Friday during training, after this you will only be expected to come in one day per week._**

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