Marketing Manager

**Marketing Manager / Head of Marketing**

**Location**:Bristol

**Salary**: £30,000.00-£45,000.00 per year including bonus scheme

**About the Company**

An innovative multi-platform publishing company based in Bristol with offices in Sri Lanka. They’re a small band of creatives who believe in team culture, hard work and having fun along the way. They put their skill sets to work for others but also own asmall portfolio of B2B education titles which will form the starting point for the company’s new B2B digital marketing channel.

**The Role**

The Marketing Manager will be responsible for heading up inception and implementation of all the marketing needs of this ambitious digital media company.

Working as part of a tight team, you will be a critical player in delivering the go-to resource for educational leadership across the world.

**What You Will Be Doing**:

- Owning delivery of the company’s brand awareness and audience share in line with their five year targets.
- Managing and planning audience growth activities and campaigns, across a variety of online and offline channels, including managing media partnerships.
- Acquiring more registered users in target audience segments and engaging more of the existing audience
- Managing the marketing team and setting tasks to ensure efficient and effective delivery of Marketing activities.
- Reporting on marketing performance and ROI.
- Overseeing delivery of client marketing campaigns to the highest possible standard.
- Managing a B2B lead generation programme to create and nurture opportunities for the Sales team. Planning and delivering lead generation campaigns.
- Assisting and advising on marketing activities.
- You’ll be promoting new products, services, and events that are strategic to the delivery of the company’s Roadmap.
- Working with the Exec team, you'll define the marketing strategy for the business and implement go-to-market plans for audience and client acquisition and retention, both in the UK and Internationally in line with their plans for global domination
- You'll take brand ownership, develop strategic plans based on audience insights, and test and analyse to get the best results.

**Your Experience**

A minimum of three years in a similar or senior role such as a Marketing Manager, Digital Marketing Communications Manager, or Senior Marketing Executive - ideally from a publishing or subscription-based business, or from a brand with a B2B or professionalaudience.

Results-driven and commercially aware, you should understand Marketing Metrics, data analysis, and how to use these statistics to understand the performance of campaigns.

**Knowledge and Skills**:

- Marketing campaign planning and delivery
- Marketing and Brand strategy
- Data analysis & understanding marketing metrics
- B2B lead generation
- PPC advertising
- B2B social media management
- Subscriber growth
- People management
- Creative marketing capabilities together with rigorous commercial business sense
- Previous experience within the events industry would be advantageous
- Standing your round in the exec boardroom (aka the pub)

**Company Benefits**

The company operate a hybrid working arrangement: currently two days in the Bristol office and the remainder at home.

They’re fiercely proud of their independent culture, of enabling everyone to play a key part in a small company, contributing ideas and making a difference to the business. The team enjoy flexible hours, regular social activities, extra time off at Christmas,training for career development and many other benefits.
- The company is an equal opportunity organisation and is committed to diversity, inclusion, equity and social justice. _