Head of Inbound Strategy

2 days ago

Reading, United Kingdom Blend B2B Full time

**What can we offer you?**

BlendB2B is a HubSpot Elite partner specialising in the technology sector, we help business across the globe extract every last drop of value from their websites. How do we do this? By combining award-winning web design and carefully crafted, SEO-compliant copy, with over a decade’s worth of inbound marketing expertise. Built around an inclusive culture that nurtures creativity and individuality, we strive to help all our employees reach their full potential.

**Summary of the role**

We are one of the UK’s leading inbound marketing agencies. You are a passionate T-shaped marketer with knowledge on everything from SEO to Drip campaigns. Together, we become an unstoppable, insight-driven force helping B2B technology and professional services companies get what they actually want from their marketing - customers.

**Responsibilities**
- Lead the strategy team and represent them internally
- Own our inbound strategy process, building on our best practice
- Help clients set meaningful objectives and ensure we meet them every single time
- Be a champion of HubSpot and inbound excellence, both to our clients and the wider business
- Enhance and improve our client reporting, drawing on data from HubSpot, Hotjar, Google Analytics etc
- Be a trusted adviser to our clients, with their best interests in mind
- Represent strategy to new business opportunities and sign off on estimates internally

**About You**
- An experienced strategic marketer - you will have created and presented multiple marketing strategies
- Experience and fluency with B2B social platforms (organic and paid), website CMS systems (eg HubSpot), CRM systems (eg HubSpot), Google platforms (eg Search Console, Adwords, Analytics) and SEO management tools (eg ahrefs)
- Excited to join the HubSpot community, go to inbound and speak at events
- Comfortable handling clients directly, and identifying opportunities for our AMs to grow our relationships
- Strong understanding of the inbound marketing process/methodology
- Strong presenter, able to deliver ideas and talk knowledgably to clients about the benefits of an Inbound or ABM campaign
- Superb communicator, influencer, negotiator, and trusted advisor
- Collaborative and positive in approach
- Always looking for a solution or a better way to do things

**What you can expect of us**
- A very friendly and highly collaborative working environment where your voice will be heard, and your ideas will count
- The chance to be involved in a rapidly growing business
- An opportunity to work with international b2b brands
- Competitive salary and benefits
- Training opportunities and a focus on continual professional development
- Medical insurance through Aviva (including optical and dental)
- Flexible working hours and finish-early on Fridays (4:30pm)
- Pay-day pizza once a month
- Pre-tax contributions to your pension

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