Digital Content Merchandiser

**About the role**

**Digital Content Merchandiser**
**Permanent**
**Up to £35,000 + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + hybrid working**
**Southampton, Store Support Office**

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a **Digital Content Merchandiser **and you’ll be a big part of this.

At B&Q we have a hybrid approach to working to increase flexibility in how we work. Speak to our recruitment team to find out more.

**Key responsibilities**

To create and implement customer-focused digital content across our websites whilst ensuring that the written content adheres to latest SEO best practice. The content will include Help & Advice articles, trading-focused merchandising, that reflects our plans and priorities, service support, and corporate information to inspire and enable our customers to create homes that they can feel great about. This content and its placement will be supported by data and insight into customer behaviours and needs. Digital Content Merchandisers play a vital role in the conversations we have with our customers and have the opportunity to shape our customers' experience at every stage in their home improvement journey.
- buying guides, inspirational articles, services pages, customer support and information pages).
- Ensure content is SEO optimised (meta titles, meta descriptions, h1s, alt tags, anchor text).
- Ensure content is relevant, accurate, and offers clear call-to-actions and next steps.
- Ensure written content meets the brief, is in line with the tone of voice and style guidelines.
- Undertake extensive research into the home improvement industry, including competitor analysis, content
- gap analysis, and content creation strategies.
- Use an in-house CMS system to build content pages, ensuring each page adheres to agreed principles and
- processes and use web CMS to schedule time sensitive business critical updates.
- Champion analytical tools such as Google Analytics, Brightedge, Siteimprove, Contentsquare to monitor
- and review OKR’s.
- Create, maintain, and execute the content style guide to ensure consistency across all digital customer
- content, including language, tone of voice, grammar, reading level etc.
- Have a continued focus on SEO, including conducting keyword research to guide article creation, review
- technical SEO issues and recommend fixes, and collecting data to report on traffic, rankings, and other
- organic search metrics.
- Regularly check and maintain content quality using tools such as Siteimprove to fix issues such as broken
- links, misspellings, and readability, ensuring content is consistent to our standards.
- Produce thorough briefs for other channels, such as the digital design team, to create visual and video assets to support content pages

**Required skills & experience**
- Excellent experience of SEO keyword tracking.
- Strong knowledge of web analytics tools to drive insight and identify opportunities for improvement, such as Google Analytics and Content Square.
- Experience or knowledge of how to use an in-house CMS system to build content pages.
- Have a good working knowledge of SEO principles, such as keyword research, URL optimisation, 301 redirects, internal linking etc.
- Experience using SEO research tools, such as Brightedge and ContentKing.
- Editorial or copywriting background, preferably with a focus on SEO and home improvement.
- Customer-focused professional with experience of working in digital or Ecommerce environments.
- Strong attention to detail, near perfect grammar and strong editing skills.
- To have a clear understanding of the brand positioning, target audience, and consumer mindset.
- Demonstrate a relentless focus on the customer; displaying digital mobile first thinking whilst ensuring that webpages are built with user experience in mind.
- Confident in understanding and working to briefs from multiple stakeholders, managing time effectively to adhere to content brief deadlines.
- Commitment to delivering as part of a high-performing team and contributing to team and function OKRs.

**What's in it for me?**

As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more

As part of a great team, you’ll be supported to grow and encouraged to explore new career directions within the business and the wider group. And, because you’ll be inspiring great things for our customers and the whole business, you’ll do work worth caring about.