SMB Sales Lead

Company Description

Join the team redefining how the world experiences design.

Hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities. You'll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

What you'd be doing in this role

This role will oversee our Outbound Account Executives, drive regional strategy, optimise our go to market motion, and play a crucial role in increasing Canva adoption across small and medium sized businesses.

You will be responsible for performance management, coaching, pipeline health, methodology excellence (SPICED), and cross functional alignment. This role plays a central part in shaping the future of Canva's SMB growth engine in EMEA.

At the moment, this role is focused on:

• Fostering a culture of high performance, collaboration, and continuous improvement.
• Running weekly pipeline reviews, forecast sessions, and 1:1 coaching aligned to SPICED methodology.
• Driving clarity on goals, expectations, inputs, and performance metrics.
• Owning the SMB outbound sales strategy across EMEA, optimising coverage models, ICP targeting, and segmentation.
• Partnering with Marketing, RevOps and Sales Operations to refine targeted campaigns and outreach playbooks.
• Delivering accurate forecasting and operational discipline across the SMB segment.
• Partnering closely with Product, Marketing, Customer Success, and Growth to share insights and influence roadmap decisions.
• Aligning with EMEA and global sales leadership to shape territory planning, compensation, and resource allocation.
• Working with Enablement to build ongoing training and methodology-based coaching programs.
• Contributing to the evolution of sales playbooks, messaging, and best practices for SMB outbound.
• Ensure CRM accuracy and robust reporting in Salesforce, Gong, and Outreach.

You're probably a match if

• You have 8–10 years of SaaS sales experience, with at least 3+ years managing SMB or high velocity sales teams.
• Proven success leading quota carrying teams in a fast paced, outbound driven environment.
• Strong grasp of structured sales methodologies (SPICED preferred).
• Demonstrated ability to build repeatable processes and scale high performing teams.
• Excellent communication, coaching, and leadership skills.
• Strong analytical mindset with proficiency in pipeline management and forecasting.
• Experience selling or supporting teams across multiple European markets.
• Experience leading distributed or multilingual teams across the EMEA region.
• A background in PLG (Product Led Growth) environments or hybrid self-serve + sales-assisted motion.
• Familiarity with Canva's ecosystem (Pro, Business, Enterprise) or comparable collaboration/creativity tools.

About the team

Our Sales and Success team support Canva Enterprise, with the mission to empower every organisation to design. Canva Enterprise lets organisations consolidate design, content production, and collaboration tools under one secure and centralised account. From whiteboards to docs, to presentations and our AI platform magic Studio, our Sales team work with all departments empowering them to create and collaborate at scale.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you

Please note that interviews are conducted virtually