Senior Manager International Marketing

ABOUT CLOUDCO ENTERTAINMENT

Cloudco Entertainment, a portfolio company of IVEST Consumer Partners, is a family and children's entertainment, consumer products, and brand management company, and the owner of iconic lifestyle brands such as Care Bears, Holly Hobbie, Madballs, Boy Girl Dog Cat Mouse Cheese, Twisted Whiskers, Buddy Thunderstruck, and Overlord & The Underwoods. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans, immersing both kids and adults in the brands they love.

GENERAL SUMMARY

The
Senior Manager

, International Marketing role is for a creative individual with fantastic interpersonal skills and strong leadership who will work closely with internal marketing, licensing and content teams, as well as international licensing agents to communicate and execute the marketing strategy for Cloudco Entertainment brands. The Senior Manager, International Marketing will help to position Cloudco Entertainment brands for optimal brand exposure, and report to the VP of Marketing while collaborating in a fast-paced environment with our internal teams. 

LOCATION:

This position would be based at home with frequent manager and team facetime in London. This position would ideally be London based or within commuting distance.  

ESSENTIAL DUTIES & RESPONSIBILITIES

• Partner with the VP of Marketing and the Director of Brand Marketing to execute 360 marketing strategy for key international territories, crafting retail-led campaigns in support of key partnerships that integrate key global brand marketing messaging into product offerings.
• Manage local PR/Marketing agencies in key territories including UK, Australia, Mexico, France, Germany, and more, as required. Maintain effective working relationships with consumer products team, global agents and local PR agencies to ensure that brands are well represented in key territories.
• Develop, manage and monitor marketing budgets for international markets.
• Analyse market research on needs and desires of consumers and target audiences in various territories via tools like Meltwater, market research studies or focus groups. Effectively interpret data and apply to future campaigns and promotions for international territories.
• Maintain an ongoing analysis of the competitive landscape.
• Craft sales-ready tools, including market-facing presentations, video reels or brand tools to be used by licensing team and external licensing agents.
• Internal reporting and other duties as assigned.
• The Role includes a direct report.

MINIMUM QUALIFICATIONS

Required Education:

Degree in Marketing or related fie

Required Length & Type of Experience:

• 7-10 years of marketing experience in toy and/or kids entertainment industry.

Knowledge, Skills & Abilities:

• Strong brand and franchise management skills
• Advanced understanding of
  international markets

, cultural nuances, and localization strategies.
- Strong knowledge of all marketing channels to build the revenue funnel, with both B-to-C and B-to-B components
- High energy and adaptability; ability to work seamlessly across cultures, markets and time zones
- Professional mastery of developing and presenting franchise/brand strategies and marketing presentations.
- Strong understanding of retail landscape and emerging trends.
- Must have the following skills/knowledge - Excel,Powerpoint, Keynote, Canva.
- Detail-oriented and highly organized.
- Excellent verbal and written communication skills and professional, resourceful, pro-active, and helpful demeanor.
- Strong collaboration skills.
- Ability to work independently, manage large workloads, and keep deadlines.

PHYSICAL DEMANDS

The characteristics listed below are representative of the physical demands required by an individual to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.  Physical demands typical of an office environment. Computer work, sitting, light lifting, talking on phone, etc.   Ability to travel up to 30%.