Commercial Sales Manager

We are seeking a strategic and results-driven Commercial Sales Manager (Internal) to lead our internal sales function. The successful candidate will be accountable for the end-to-end customer experience, driving consistency, satisfaction, and process optimisation across all internal functions. Effective leadership, and strategic vision will be critical in driving revenue growth.

The Commercial Sales Manager (Internal) will play a pivotal role in leading the internal sales function, ensuring that all activities are aligned with the organisation's strategic objectives. The successful candidate will be responsible for managing the entire customer journey, with a strong emphasis on maintaining consistency, enhancing customer satisfaction, and streamlining processes across internal teams.

Demonstrating effective leadership and a clear strategic vision will be essential in this role, as these qualities will directly contribute to achieving revenue growth for the business. The Commercial Sales Manager will be expected to oversee all internal sales operations, fostering a culture of excellence and continuous improvement within the team.

Responsibilities

The Commercial Sales Manager will be responsible for the following areas across in the Tricel Weston site:

• Provide coaching, mentoring, and performance management to ensure team success.
• Promote a collaborative and customer-focused culture across all internal functions.
• Customer Engagement & Retention.
• Champion initiatives to enhance customer satisfaction and loyalty.
• Ensure timely and accurate responses to customer inquiries and quotations.
• Work cross-functionally to resolve issues and deliver a seamless customer experience.
• Leverage CRM and ERP systems to manage sales pipelines, customer data, and order processing.
• Drive adoption and optimisation of HubSpot (CRM) and IFS (ERP).
• Continuously improve internal processes to increase efficiency and service quality.

Candidate Profile

• Degree or equivalent in Business, Sales, or a related discipline.
• Professional certifications in sales, leadership, or CRM/ERP systems are advantageous.
• Proven experience in internal sales management, ideally within a technical or B2B environment.
• Strong leadership and team development capabilities.
• Strategic mindset with a track record of delivering revenue growth and customer retention.
• Excellent communication, negotiation, and stakeholder management skills.
• Advanced proficiency in CRM and ERP systems; HubSpot and IFS experience preferred.
• Strategic Thinker – Able to see the bigger picture and align team efforts with business goals.
• Customer-Centric – Passionate about delivering exceptional service and building long-term relationships.
• Data-Driven – Comfortable using analytics to inform decisions and measure success.
• Adaptable & Resilient – Thrives in a fast-paced environment and embraces change.
• Collaborative Leader – Encourages teamwork, open communication, and shared success.
• Detail-Oriented – Ensures accuracy in quotations, reporting, and customer communications.
• Proactive & Results-Focused – Takes initiative and drives outcomes with energy and accountability.

Key Performance Indicators (KPIs)

• Revenue growth and sales target achievement
• Quotation conversion rates
• Customer satisfaction and retention metrics
• Team performance and engagement
• CRM/ERP utilisation and data integrity

What do we offer?

At Tricel, we care about you and your progression. As well as a competitive salary and benefits package, we offer:

• Monday – Thursday 8:30am – 5pm, Friday 8:30am – 4pm.
• 32 days holiday (including 8 days bank holidays).
• 5% Employer Pension Contribution.
• Christmas Shutdown.
• Excellent development and growth opportunities.
• A supportive and collaborative culture.
• A fun and dynamic work environment.
• Team oriented atmosphere.
• Good work, life balance.
• Opportunity to work across countries and cultures.
• Employee Assistance Programme to provide wellbeing support.
• Health and Wellbeing initiatives.
• Mental Health First Aiders on site.
• Cycle to Work Scheme.
• Company Events.
• Employee Recognition Scheme - Quarterly Awards.

Who are Tricel Weston?

Tricel Weston is an established manufacturer of Glass Reinforced Plastic (GRP) products with over 60 years' experience and industry knowledge. The company is a market leading supplier of GRP water storage tanks, housing and biofilters in the UK. Acquired by Tricel in 1999, the subsidiary has since operated to supply a comprehensive range of industry-leading products to some of the most significant projects both domestically and internationally.With an industry specialisation in sectional water tanks and one-piece tanks, the company offers water storage solutions in standard offerings as well as custom design. Sectional tank solutions are available ranging in capacity from 1,000 to 1,500,000 litres, while one-piece tanks are available from 30 to 9,000 litres in size. Tricel Weston's also offer total project management when required, as well as the option to provide clients with full training on tank installation processes.With an established reputation for being one of the largest exporters of GRP water storage tanks from the United Kingdom, Tricel Weston supply a range of industry leading customers throughout Europe, Africa and the Middle East.Tricel is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Free flu jabs
• Free parking
• Health & wellbeing programme
• On-site parking
• Referral programme

Ability to commute/relocate:

• Weston-super-Mare BS24: reliably commute or plan to relocate before starting work (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person