Marketing Executive

1 day ago

Birmingham B, United Kingdom Fuann Ltd Full time

Job Title: Marketing executive SOC Code: 3554

Key Responsibilities:

  • Conduct market research to identify trends in the international student sector, with particular focus on Chinese-speaking regions.
  • Analyse competitors, student preferences, and emerging education markets to inform marketing strategies.
  • Report research findings to management and recommend tailored marketing approaches.
  • Develop and implement digital marketing campaigns targeting prospective students and parents in China and other East Asian countries.
  • Create content in line with cultural and linguistic expectations across platforms such as WeChat, Xiaohongshu (Little Red Book), and UK-based platforms.
  • Oversee social media content scheduling, community engagement, and campaign performance tracking.
  • Liaise with clients to understand their education goals and provide updates on new offerings, deadlines, and events.
  • Act as a bridge between Fuann Ltd and external partners, including educational institutions and agents.
  • Work closely with sales executives and directors to ensure that marketing strategies align with business objectives.
  • Support the administrative team in developing and refining client engagement strategies

Salary and Position Structure:

  • Annual Salary: 33,400
  • Full-Time, Permanent Position
  • Reports Directly to the Director

Qualifications and Skills Required:

  • A bachelor's degree in Marketing, Business, Communications, International Relations, or a related field (Preferable)
  • Demonstrated ability to design, execute and manage cross-cultural digital marketing campaigns.
  • Proficiency in using marketing tools such as Google Analytics, CRM systems (e.g. HubSpot), email automation software, and SEO/SEM tools.
  • Excellent communication and content creation skills, with the ability to adapt tone and messaging for culturally specific audiences.
  • Strong research and analytical skills with the ability to interpret market trends and customer behaviour data.
  • Creative, resourceful, and self-motivated.
  • Capable of working independently and collaboratively in a small but fast-paced team.
  • Strong organisational and time-management skills with attention to detail.

Additional pay:

  • Commission pay

Benefits:

  • Casual dress
  • Employee mentoring programme
  • Free or subsidised travel
  • Language training provided
  • Sick pay
  • UK visa sponsorship
  • Work from home

Schedule:

  • 8 hour shift
  • Day shift
  • Flexitime
  • Monday to Friday

Education:

  • Bachelor's (preferred)

Experience:

  • Education Consultant: 1 year (preferred)
  • Work Location: Hybrid remote in Birmingham

Job Type: Full-time

Pay: £33,400.00 per year

Benefits:

  • Casual dress
  • Employee mentoring programme
  • Flexitime
  • Free or subsidised travel
  • Language training provided
  • Sick pay
  • UK visa sponsorship
  • Work from home

Education:

  • Bachelor's (preferred)

Experience:

  • Education Consultant: 1 year (preferred)

Work Location: Hybrid remote in Birmingham B3

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