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Marketing and Audience Development Manager, FT Live

2 weeks ago

London, Greater London, United Kingdom Financial Times Full time £40,000 - £70,000 per year
About Us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

About Invisso

Dedicated to creating highly efficient capital market conferences, Invisso is the largest and most experienced events business in fixed income with events including Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forum and The Global Borrowers and Bond Investors Forum. As of April 1st 2025, Invisso joined the Financial Times Group and is now part of FT Live - the highly-regarded events arm of the Financial Times.

Collaboration lies at the heart of our success; we value the unique contributions of each department, fostering a culture of teamwork and collective progress. As innovators, we challenge conventions, embracing new technologies and concepts to enhance our event experiences continuously. We are committed to providing excellent experiences for our clients and customers.

The Role

We're seeking a results-oriented Marketing and Audience Development Manager to join our high-performing and agile marketing function. This dual-focus role primarily centres on planning, promoting, and implementing events to grow audience engagement and deliver quality leads to our clients. You will also support our Issuer and Investor Relations team with audience development and data strategy communications. This role is ideal for a strategproblem solverker with a passion for events, audience marketing and data-driven execution.

Key Responsibilities

Event Marketing (60%)

Lead the planning and delivery of integrated, multi-channel marketing campaigns for events.

Create compelling content across email, social, and web to drive attendance and engagement.

Develop lead capture strategies and nurture paths with the wider marketing and sales teams.

Analyse campaign performance and provide insights and recommendations.

- Manage budgets and stay current on event marketing trends.

Audience Development (40%)

Maintain and update investor/issuer databases with a high level of accuracy.

Pull and segment targeted lists from CRM platforms.

Support content-led lead generation campaigns such as webinars and paid promotion.

Assist in nurturing year-round audience engagement through data-driven content strategies.

Provide reporting support for Investor Relations team initiatives and ensure GDPR compliance.

Required Skills and Experience

Demonstrable experience in event marketing, audience development, or a similar role.

Proven ability to deliver multi-channel event campaigns.

Strong copywriting and content creation skills for promotional materials.

Experience with CRM systems and event platforms.

Data handling and segmentation experience, with attention to detail.

Strong collaboration, organisation and time management skills.

Analytical mindset, with experience using data to inform strategy.

Desirable

Familiarity with the financial services industry or B2B events.

Experience supporting lead nurturing and content marketing programmes.

Knowledge of investor/issuer communication channels.

What's in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact

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