Sales & Marketing Director

2 weeks ago

Birmingham B, United Kingdom Sectora Group Full time

Sales & Marketing Director, Midlands, Uncapped Bonus

About the Company

A well-established software organisation with a strong reputation for delivering customer-centric solutions that drive operational excellence and profitability. The company is entering a new phase of commercial acceleration focused on deepening customer relationships, expanding market share, and diversifying the product portfolio.

The Role

We are seeking a commercially astute Sales & Marketing Director to lead integrated growth strategies across sales, account management, and marketing. This is a pivotal leadership role for a strategic operator who thrives in high-accountability environments and knows how to balance tactical execution with long-term strategy.

This individual will be responsible for:

  • Driving net revenue growth and pipeline opportunities

  • Leading a high-performing commercial team across sales and marketing

  • Owning brand positioning, lead generation, and customer engagement

  • Aligning cross-functional initiatives with corporate objectives

  • Reporting directly to the Managing Director and contributing to executive strategy

Key Responsibilities

Strategic Leadership

  • Define and communicate a unified commercial vision

  • Set and deliver annual revenue, pipeline, and brand KPIs

  • Integrate product, support, and service into go-to-market plans

Sales Management

  • Oversee new business and account management functions

  • Implement forecasting, CRM discipline, and performance tracking

  • Ensure data integrity and pipeline transparency

Marketing Execution

  • Own the marketing budget and campaign calendar

  • Lead digital, content, PR, events, and sponsorship initiatives

  • Refine brand messaging and collateral in collaboration with Product

Customer Engagement

  • Develop key account strategies and upsell frameworks

  • Standardise account plans and service protocols

  • Maintain high satisfaction and retention across top-tier clients

Cross-Functional Collaboration

  • Partner with Product, Finance, and Operations

  • Provide market intelligence to inform roadmap and positioning

Team Development

  • Recruit, coach, and retain top commercial talent

  • Foster a culture of creativity, accountability, and growth

Financial & Executive Reporting

  • Own OpEx and marketing ROI metrics

  • Present performance insights to the Executive Team

  • Contribute to bi-weekly senior leadership forums

As the Sales & Marketing Director you'll possess a:

  • Proven leadership in B2B software or SaaS sales and marketing

  • Track record of leading commercial targets

  • Passion for developing, coaching and growing ambitious professionals

  • CRM and marketing automation expertise

  • Strong analytical, communication, and negotiation skills

Confidentiality Notice

This search is being conducted with discretion. Interested candidates or referrals should contact Sectora Group directly. All enquiries will be handled in strict confidence.

Job Types: Full-time, Permanent

Pay: £80,000.00-£115,000.00 per year

Work Location: In person

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