Head of Planning

Job Description

Job Requisition ID: 33273

Job Closing Date: 30th November 2025

Job Details

JOB BAND: F

CONTRACT TYPE: Permanent/Continuing

DEPARTMENT: BBC Creative

LOCATION: London

PROPOSED SALARY RANGE: £110,000 - £130,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

This role will be mapped to the internal CPF title of: Portfolio Head of Audiences

Purpose of the Role

Join BBC Creative – the BBC's award-winning in-house creative agency as a Head of Planning. You'll lead a talented planning team to make sense of a dynamic market and changing audience behaviours, ensuring our work keeps the BBC strong and relevant. As part of the management team, you'll help shape the agency's culture and talent to deliver world-class creative work.

WHY JOIN THE TEAM

BBC Creative is proud to have won countless awards, including Cannes Gold Lions, D&AD Yellow Pencils, British Arrows, and even a BAFTA. In 2023, we were named Campaign's In-house Agency of the Year and Promax's Creative Team of the Year. We're responsible for all BBC Marketing and Branding, with a mission to leave a positive mark on popular culture. This is your chance to influence campaigns that resonate with millions and shape the future of one of the UK's most iconic brands.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Play a key leadership role as part of BBC Creative's management team.
• Lead a team of planners to develop brand strategies for the BBC and key content brands.
• Contribute to brand and marketing strategies, influencing the BBC's annual Marketing Plan.
• Ensure audience understanding is embedded in strategies and campaigns.
• Bring cultural insight to shape campaigns that impact UK culture.
• Collaborate with the ECD and creative teams to deliver outstanding, effective campaigns

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Experienced in developing effective strategies and brand platforms.
• Creatively driven with ambition to deliver outstanding work.
• Strong interpersonal skills to collaborate across teams and stakeholders.
• Self-starting and proactive, always seeking opportunities.
• Experience or aptitude for leading and managing a team, with a track record of building senior stakeholder relationships.
• Additional experience in cultural insight and audience research.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact:

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.