SEO & AI Content Specialist

5 days ago

London, Greater London, United Kingdom career Full time

The Company
We're rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.

is dedicated to creating a better landscape for job seekers everywhere. Through our community of career experts and data insights, our brands —we empower professionals to take control of their careers, tell the best version of their career stories, and reach their full potential.

We're committed to helping job seekers write the next chapter of their careers and we want to help write yours, too We hire for growth and longevity because we value the happiness and well-being of our employees.

THE ROLE

We are looking for an SEO & AI Content Specialist to join our global SEO team and help us scale organic visibility across both search engines and AI-driven channels. You will work on content for our outplacement business, as well as our resume writing, builder, and general consumer offerings.

You will use our LLM Visibility Tracker (which monitors how our brands are surfaced in AI tools like ChatGPT, Google's AI Overviews, etc) to find ranking gaps and guide content strategy. Your work will help our materials appear more often in AI-driven results and classic search results alike.

This is a 100% remote/work-from-home role.

The Key Responsibilities

  • Optimise and maintain site content to improve freshness, structure, and on-page SEO performance
  • Use insights from our LLM / GEO / AEO tools to guide updates and new content creation
  • Collaborate with SEO, PR, and Sales teams to produce content (landing pages, thought leadership, outreach materials)
  • Experiment with AI tools and prompting for ideation, research, editing, and optimisation
  • Drive our GEO/AEO efforts so content is structured to be cited, visible, and trusted by AI systems
  • Track and report how changes affect both organic and AI visibility
  • Keep up to date with search and LLM trends and feed insights back into the team

THE MUST-HAVES

  • 1–3 years experience in SEO, content, or digital marketing (ideally content-heavy)
  • Strong foundation in SEO best practices (on-page, internal linking, meta, content structure)
  • Hands-on familiarity with LLMs (e.g. ChatGPT, Claude, Gemini, Perplexity) beyond just generating content, you understand prompting, model behavior, where they excel / fall short
  • Curious and experimental mindset - you like testing, measuring, and iterating
  • Excellent written English and editing standards
  • Experience with tools like Ahrefs, Google Analytics 4, Google Search Console

THE NICE-TO-HAVES

  • Coding experience, API use, no-code automations etc.
  • Experience with GEO / AEO (AI / generative optimisation in search)
  • Background writing or editing in career, HR, B2C space
  • Comfortable working with WordPress, N8N, Google Notebook

At , we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. is proud to be an Equal Employment Opportunity Employer.

Come join our team. Together, we'll help others tell their career stories and land their dream jobs.

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