Content Writer

Freelance Content Writer (Startup Advice & Founder Inspiration) | Long-form blog, SEO & AI-optimised
Contract: Freelance, remote | Reports to: SEO Content Specialist
Location: Remote | Must be available to collaborate across 4 weekdays
What if your words could help thousands of entrepreneurs take their first confident steps towards building and growing their own businesses?

Our blog aims to do just that. We empower founders with transparent, practical, and actionable content that simplifies the company formation journey and supports sustainable small business growth.

We're the UK's largest and most trusted company formation agent. As our Freelance Content Writer, you'll play a vital role in shaping an accessible, audience-driven content experience for aspiring and early-stage founders across the UK and globally. Guided by our SEO Content Specialist, you'll craft long-form articles and optimise existing blog posts for clarity, engagement, and discoverability.

You should be a strategic, curious writer who understands human readers and search engines. You're confident using AI tools to begin or enrich your writing, but your editorial voice and attention to quality set the final standard.

What You'll Do

• Research, write, and deliver compelling long-form blog content – from topic ideation to final edits. You'll produce informative, high-quality articles that explain key business concepts, demystify the company formation process, and support new entrepreneurs at every stage.
• Optimise and refresh existing blog content for SEO performance, accuracy, structure, formatting, and tone of voice to meet modern audience needs and search intent.
• Apply SEO best practices across on-page elements, headings, keyword targeting, internal linking, and content structuring in line with direction from our SEO Content Specialist.
• Use generative AI platforms (e.g., ChatGPT, Jasper or others) as part of your ideation or drafting process while applying strong editorial judgment and voice to keep content trustworthy, accurate, and human-led.
• Stay up to date with the latest trends in organic search, content marketing, and SEO, adapting your approach as best practices evolve.
• Collaborate asynchronously with our Content and SEO team using tools like Microsoft Teams and Trello.
• Deliver articles supporting readers and search discoverability through smart formatting and clear structuring.

About The Content You'll Create
You'll focus on content tailored to early-stage founders and startup entrepreneurs. Your writing will blend practical business advice with inspiration, covering topics like launching a business, funding basics, growth hacks, startup stories, productivity, and overcoming founder challenges. An understanding of the UK startup ecosystem is a plus.

Our goal is to inform and inspire. Every piece you write should be:

• Audience-first: Answering real founder questions and meeting readers with empathy and authority.
• Transparent: Simplifying complex or bureaucratic processes without overselling or sugar-coating.
• Responsible: Encouraging ethical, sustainable, and socially conscious entrepreneurship.
• Empowering: Helping entrepreneurs build with confidence, equipping them with the tools, knowledge, and a growth mindset.

You'll help us achieve this through a "format-first" approach, delivering articles that are readable, shareable, and clearly organised for scanning and search.

Qualifications & Skills

• 2–5 years of experience writing professional content, ideally within B2B, SaaS, financial services, legal/business services, or related sectors.
• Experience writing for or about early-stage entrepreneurs, indie founders, or startup operators.
• Comfortable balancing motivational tone with actionable, first-step guidance that's grounded in reality.
• Exceptional long-form writing skills with a portfolio of content that shows clarity of thought, depth of research, and SEO fluency.
• A strong understanding of on-page SEO, including how to implement keywords naturally, structure content to meet search intent, and ensure technical accuracy.
• Adept at incorporating and refining AI-generated content. You treat generative AI as your co-pilot, not your replacement, ensuring everything is elevated by your editorial judgment.
• A proactive, independent work style. You are organised, self-motivated, and comfortable working in a remote, asynchronous environment.
• Strong written English, with a keen eye for grammar, tone, storytelling and formatting.

Availability & Expectations

• Must be available to collaborate across a minimum of 4 working days each week (your choice of schedule; responsiveness expected during agreed-upon hours).
• Approximately 15-18 hours work required per week.
• Capacity to produce an average of 2–3 long-form articles per week (typically 1,000-2,000+ words each), depending on complexity and scope.
• Ability to update and optimise existing content thoughtfully, incorporating SEO improvements, updated insights, better structure, and clearer messaging.

Why join us?

• Contribute to a purpose-driven mission that helps thousands of new business owners each year.
• Be at the forefront of integrating human creativity with emerging AI tools, setting new standards for efficiency and quality in SEO content production.

How To Apply
Please submit your CV or LinkedIn profile along with the following:

• 2-3 samples of long-form content you've written (ideally SEO-focused or relevant to SMEs, legal/business services, or related areas)
• A short note (100–200 words) on your experience with AI in the writing process

We're passionate about helping entrepreneurs succeed, and if you are too, we'd love to work with you.