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Digital Design Lead

2 weeks ago

Nottingham Nottingham Support, United Kingdom Boots Full time £35,000 - £60,000 per year

Role: Digital Design Lead

Contract: Permanent

Shift pattern: Full Time

Location: Nottingham

Closing date: 5th December 2025

Recruitment Partner: Matthew Nelligan

About the role

We're looking for a motivated and creative Digital Design Lead to join our Digital Experience team and develop best-in-class digital solutions, for our UK and ROI websites. You will lead the day-to-day design delivery for one of our business unit trading areas, overseeing projects from concept to execution. Collaborating with a talented team of designers, copywriters, and FED specialists, you'll be a guardian of the Boots digital experience and ensure we are delivering digital-first, on-brand, customer focused experiences. You'll join a dynamic team who push boundaries and enjoy working in a challenging fast-paced environment.

Key responsibilities

  • Develop customer-led digital design solutions for department category pages, ensuring adherence to BVI guidelines (Boots Visual Identity) within the AEM (Adobe Experience Manager) templates

  • Lead the end-to-end process from brief through design creation, build, testing, quality control, final page approvals and publishing to live

  • Manage partner relationships and approvals with our teams and external agencies including Pharmacy, Legal, eCommerce, Operations, and Marketing teams.

  • Work closely with the UX, eCommerce, and Insights teams to optimise the pages.

  • Work within the project management workflow tool to understand briefs, manage team resource, monitor status, and deliver to agree timelines.

  • Line management, coaching and development of a small team of designers

What you'll need to have

  • At least 3 years of experience in digital design for commercial websites.

  • Proficient in Adobe Creative Suite (particularly Photoshop) and Figma

  • Experience with CMS platforms, ideally Adobe Experience Manager (AEM)

  • Ability to manage own and your team's time, prioritise work and meet deadlines

  • Proven track record in managing stakeholder relationships and applying creative problem-solving skills in a fast-paced environment

  • Excellent project management, organisational, and communication skills with a keen eye for detail and a strong customer focus

  • Experience in coaching and mentoring team members, helping them develop their skills and careers

  • Flexibility, as 'out of hours' working will be required

  • Formal graphic design qualification would be desirable

Our benefits

  • Boots Retirement Savings Plan

  • Discretionary annual bonus

  • Generous employee discounts

  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

  • Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at Exclusions may apply, eligible roles only.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

If successfully selected for interview, one of our talent partners will be in touch to discuss the next steps and talk you through the interview process

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

Keywords
Develop customer-led digital design solutions for department category pages, ensuring adherence to BVI guidelines (Boots Visual Identity) within the AEM (Adobe Experience Manager) templates
Lead the end-to-end process from brief through design creation, build, testing, quality control, final page approvals and publishing to live
Manage partner relationships and approvals with our teams and external agencies including Pharmacy, Legal, eCommerce, Operations, and Marketing teams.
Work closely with the UX, eCommerce, and Insights teams