Digital Screen Specialist, In-Store Marketing

Closing Date: 8th December 
Location: Nottingham
Contract: 12 month secondment 
Recruitment Partner: Frankie McCallister-Lyas

Overview:

As an In-Store Marketing Digital Specialist you'll be part of our In-Store Marketing team, reporting to the Digital ISM Manager. We're looking for someone who can take the lead in creating engaging digital screen content that enhances the customer experience and strengthens our in-store communication.

In this role, you'll help bring our brand to life by developing and delivering compelling digital content that supports key marketing priorities and inspires customers throughout their shopping journey.

If you're passionate about Boots, eager to learn, and excited about the future of digital in-store marketing, this is a fantastic opportunity to help shape and grow our digital capability

Key Responsibilities:

•    Lead the briefing and delivery of all digital in-store content in line with the Boots marketing plan across Beauty, GM, Healthcare, and Pharmacy.

•    Ensure all digital in-store messaging aligns with the wider marketing strategy, customer plan, and trading priorities.

•    Work collaboratively with internal stakeholders to develop and execute best-in-class digital marketing that drives in-store purchases.

•    Build and maintain strong relationships with design agencies and external partners to ensure accurate, timely delivery of digital content.

•    Translate trading and marketing priorities into clear, actionable briefs for creative and design teams.

•    Review RTBs, manage approval workflows, and obtain required stakeholder sign-offs.

•    Publish digital content and ensure accurate playback across all screens in-store across our estate.

•    Maintain and update the digital budget, tracking all associated costs effectively.

What you'll need to have: 

•    A genuine passion for digital in-store marketing and delivering impactful campaigns

•    A proactive, highly organised individual who can confidently manage their own workload

•    A collaborative team player who enjoys working in a fast-paced environment

•    Strong attention to detail with the ability to meet and exceed deadlines

•    A creative mindset with the drive to help shape and grow our digital in-store marketing capability

•    Previous marketing experience is a bonus, but not essential, enthusiasm and willingness to learn are what matter most

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. 

Our benefits:

•    Boots Retirement Savings Plan

•    Discretionary annual bonus

•    Generous employee discounts

•    Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

•    Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.

•    Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What's next:
 
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.  

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Keywords
ISM, DIGITAL, SCREENS, MARKETING

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