Brand Marketing Executive

Brand Marketing Executive

Salary:
£28,000

Location:
Bradford, West Yorkshire -
Hybrid Working
.

As our brand portfolio is currently made up of 21 manufacturer brands, you will work with the wider marketing team and support the Brand Marketing Manager with the co-ordination of marketing and advertising activities for many of these iconic brands such as Audi, Volkswagen and Maserati.

Working alongside the central marketing department, and taking direction from the Directors and Brand Directors, you will support business objectives as outlined by both JCT600 and our brand partners. This includes the co-ordination and communication of all marketing and advertising materials and activity to internal and external business partners.

Your day to day will include:

• Generating content for including news, events, offers and any changes of personnel. You will also be responsible for the management of manufacturer websites.
• Working with our agency partner to plan and implement awareness and tactical digital campaigns across a number of channels such as; Google (Display, PPC, and Retargeting) and third party websites.
• Carrying out regular merchandising checks of our stock on and third party websites such as AutoTrader to ensure the stock and descriptions are of a high standard. You will then liaise with the on-site progress chaser to advise of any changes.
• Managing your retailers' social media pages by generating organic and engaging content for them. You will encourage each retailer to have a social media champion to help produce unique content.
• Working with our agency partner to plan and implement sponsored/paid social activity across social channels such as; Facebook, Instagram, Twitter and LinkedIn. This includes managing the briefing, proofing, approval and results reporting processes.
• Working with the central CRM Team, CSC Team, and Renewals Team, to ensure you are communicating with customers in an appropriate and timely manner in order to increase customer retention.
• Using email and SMS to deploy tactical marketing campaigns to our database.
• Identifying and presenting opportunities for events, partnerships and product placements.
• Ordering indoor and outdoor point of sale for your retailers and carrying out regular checks to ensure it is of a high standard.
• Holding quarterly planning meetings with the Brand Directors to understand their objectives for the quarter ahead, along with your Brand Marketing Manager, you will be responsible for producing quarterly marketing planners for your brands and retailers.
• Working closely with your Brand Marketing Manager to understand marketing budgets. You will then plan around these budgets and advise on the most effective marketing channels to generate the best results and return on investment.

What we are looking for:

• Qualified or with experience in a marketing discipline.
• A customer centric approach; always striving to deliver service above customer expectations, and the ability to create and develop a culture of continuous improvement.
• Competent in Microsoft Office packages, specifically Word and Excel and other applications as required.
• Must have excellent communication, numeracy and literacy skills.
• Possess a calm and organised approach in dealing with workload and tasks.
• A valid driving licence which is free from excessive penalties

What We Offer:

• Comprehensive package + bonus
• Annual leave:
  34 days including bank holidays, increasing to 36 days (5 years) and 38 days (10 years)
• Family support:
  Enhanced paid maternity and paternity leave
• Wellbeing & protection:
  Life assurance, pension, enhanced sickness cover
• Training & development:
  From foundation to advanced levels through brand partner training and JCT600 academies
• Perks
  :
• Colleague car purchase scheme & servicing discounts
• Cycle-to-work and discounted gym schemes
• Referral scheme up to £1,000

Read more about our Employee Benefits - JCT600

Why JCT600?

• We've spent over 75 years building a business that values its people and their careers
• We pride ourselves on being rated highly by colleagues for engagement and inclusivity
• Our commitment to your growth is reflected in our "Life at JCT600" philosophy and seven colleague commitments

How to Apply

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Inclusivity & Diversity

JCT600 Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

As part of our commitment to being an inclusive business, we're proud to be members of the Automotive 30% Club and a Disability Confident employer.

We try our hardest to make JCT600 feel like a home from home for all of our colleagues. To us, that's a place where we can all feel supported to be our true selves every day and where our workforce represents the wonderful communities we serve