Creative Lead

Who We Are

Science In Sport Group is a world leader in sports and performance nutrition.

We have two highly regarded brands; SiS which combines world-class science and innovation to provide optimal performance nutritional solutions for professional athletes, sports and fitness enthusiasts and the active lifestyle community. This includes over 320 professional teams worldwide across a broad range of sports including Football, Rugby, Cycling, Athletics, Basketball, Netball and Swimming. Brand ambassadors include former track cyclist Sir Chris Hoy, an eleven-time world champion and six-time Olympic champion, and Eilish McColgan, who won gold in the 2022 Commonwealth Games 10,000 metres.

PhD Nutrition is a premium, active-nutrition brand for the active lifestyle community wanting intelligent nutrition to help them achieve their goals. With over 20 years of research and development, our products are designed to maximise performance in and out of the gym. It's an exciting time for PhD Nutrition as 2025 will kick off an entirely new line up of brand ambassadors, from hybrid athletes to qualified sports nutritionists.

The two brands sell through the and digital platforms, third-party online marketplaces including Amazon, as well as extensive domestic and international retail distribution.

In 2022 the company opened a state of the art 160,000 square foot manufacturing and logistics facility in Blackburn, Lancashire. Providing a significant advantage in product costs and customer response time and most importantly, allowing Science In Sport to lead the way for quality standards.

Science In Sport is a Performance Solutions partner to globally recognised elite teams, including Tottenham Hotspur, Saracens Rugby, British Triathlon, Aquatics GB, British Cycling, England Netball and Loughborough Sports. As well as being the Official Energy Gel Provider of RunThrough and the Official Nutrition Partner of Ultra X.

The Role

The Creative Lead will be responsible for shaping and elevating the creative direction for both Science in Sport and PhD Nutrition. This role will lead the development of compelling, high-impact visual and video content that brings the brands to life across Amazon, UK and international retail, and digital platforms.

Reporting into the Executive Team, the Creative Lead will manage our creative studio and the creative team, ensuring creative output is consistently aligned with brand strategy, campaign objectives, and channel-specific requirements. You will act as a guardian of brand identity, while pushing creative boundaries to drive engagement, conversion, and brand loyalty across all consumer touchpoints.

• Job Type: Full-time, Permanent
• Salary: Up to £65,000 per annum
• Working Hours: 9am to 5.30pm (you may be required to work outside of these hours)
• Location: Blackburn

Benefits

• Cycle to work scheme
• Product discount
• Birthday day off
• Pension scheme, employer contribution at 4%
• On-site gym opening in August 2025

The work - Your 4 most important responsibilities

• Creative Direction & Brand Guardianship
  Lead the creative vision for both brands across all channels—Amazon, international, retail, and digital—ensuring content is visually consistent, emotionally resonant, and strategically aligned. Champion the brand's tone, look and feel across packaging, e-commerce, social media, and in-store activations. Ensure all creative work reflects the brand's values, mission, and positioning.
  
• Team Leadership & Development
  Manage and mentor the creative team, fostering a collaborative, high-performing team. Provide clear briefs, constructive feedback, and development opportunities to help the team grow and deliver their best work across diverse formats and platforms. Encourage a culture of innovation, accountability, and continuous improvement.
  
• Campaign & Content Delivery
  Oversee the end-to-end creative process for international and regional campaigns and content initiatives, from concept through to execution. Collaborate with marketing, digital, and commercial teams to ensure creative assets are tailored to each channel's needs and delivered on time and on budget. Ensure creative supports key commercial moments, product launches, and brand storytelling across all regions.
  
• Innovation & Trend Awareness
  Stay ahead of creative trends in design, video, and digital storytelling, particularly within the sports, fitness, and FMCG sectors. Bring fresh thinking and innovative ideas to the table, ensuring the brand remains culturally relevant and creatively competitive across all markets. Identify new formats, platforms, and technologies that can enhance brand engagement and visibility

Accountability – what you are responsible for delivering

• Creative Output: Deliver high-quality, on-brand creative assets across Amazon, retail, and digital channels that meet campaign and commercial objectives.
• Team Performance: Lead, coach, and develop the creative team to ensure consistent delivery of high-impact creative work.
• Campaign Execution: Ensure creative work is delivered on time, within scope, and aligned to campaign KPIs, including product launches, seasonal campaigns, and brand initiatives.
• Brand Consistency: Maintain visual and tonal consistency across all global markets and platforms, ensuring adherence to brand guidelines and creative standards.
• Channel Relevance: Tailor creative to suit the nuances of each channel, from Amazon A+ content and PDP imagery to in-store POS and digital advertising.
• Cross-Functional Collaboration: Work closely with marketing, e-commerce, retail, and international teams to align creative with business goals and market needs.
• Content Planning: Contribute to the content calendar and campaign planning process, ensuring creative is aligned with key trading and marketing moments.
• Asset Management: Oversee the organisation and accessibility of creative assets, ensuring efficient workflows and version control across markets.
• Creative Briefing: Translate marketing and brand strategies into clear, actionable creative briefs for internal and external teams.
• Agency & Partner Management: Collaborate with external agencies, freelancers, and production partners when needed, ensuring quality and consistency.
• Budget Oversight: Manage creative budgets for production and content creation, ensuring efficient use of resources and return on investment.

Capability - the skills and behaviours required to do this job well

• Creative Leadership: Ability to inspire and direct creative teams with clarity and vision, balancing brand consistency with innovation.
• Design & Visual Storytelling: Strong understanding of design principles, branding, and visual communication across FMCG and digital commerce.
• Video & Content Production: Knowledge of video production workflows and content creation best practices for social, retail, and e-commerce.
• Project Management: Skilled in managing multiple projects, timelines, and priorities simultaneously, with a strong attention to detail.
• Communication: Excellent verbal and written communication skills, with the ability to present ideas persuasively to stakeholders at all levels.
• Collaboration: Comfortable working across departments, time zones, and retail partners in a fast-paced, agile environment.
• Commercial Awareness: Understands the commercial impact of creative work and how to optimise content for performance across channels.
• Digital Fluency: Familiar with digital platforms, content formats, and performance metrics relevant to Amazon, social media, and e-commerce.

Performance – how you will know you are doing a great job

• Campaign Impact: Creative work drives measurable engagement, awareness, and conversion across all channels and markets.
• Team Growth: Direct reports feel supported, challenged, and motivated in their roles, with clear development plans in place.
• Brand Perception: Brand is consistently represented with clarity, creativity, and relevance across Amazon, retail, and digital.
• Efficiency: Projects are delivered on time, within budget, and to a high standard, with minimal rework or delays.
• Innovation: New creative ideas, formats, and technologies are regularly introduced and tested, keeping the brand ahead of the curve.
• Stakeholder Satisfaction: Internal teams and external partners are confident in the creative team's ability to deliver and collaborate effectively.

Specific metrics will be set when in role and will be reviewed and built upon regularly. Alongside this, you will be supported with a personal performance plan that will enable you to continue improving your own performance and impact.

Attributes – experience and mindset that will enable you to do well in this role.

Experience

• Demonstrable experience in a senior creative role, ideally within a consumer brand, agency, or FMCG/lifestyle sector.
• Proven experience leading creative campaigns across Amazon, retail, and digital platforms.
• Experience managing and mentoring creative professionals in a demanding, multichannel environment.
• Strong portfolio showcasing a range of creative work, including brand campaigns, packaging, video, and digital content.
• Experience working with global teams and adapting creative for international markets.

Mindset

• Collaborative and open to feedback, with a growth mindset and a commitment to continuous learning.
• Passionate about sport, fitness, and wellness, with a genuine interest in the consumer mindset.
• Curious, culturally aware, and creatively ambitious, always seeking new ways to engage audiences.
• Solutions-focused with a can-do attitude and a willingness to roll up sleeves when needed.
• Comfortable with ambiguity and fast-paced environments, able to pivot quickly when priorities shift.

Science in Sport Group is an equal opportunity employer; we value diversity and strive to cultivate an inclusive workplace. We do not tolerate discrimination of any kind in regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law. We fully support reasonable adjustments throughout our recruitment process, to provide an inclusive and welcoming recruitment experience.