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Senior Marketing Manager
2 weeks ago
438252 Senior Marketing Manager
Driver and Vehicle Standards Agency
Apply before 11:55 pm on Tuesday 9th December 2025
Location:
Birmingham, Bristol, Chadderton, Hayes, Newcastle-upon-Tyne, Nottingham (Hybrid)
Salary:
£44,241 (The location at Hayes has a London Weighting Allowance of £4,000)
A Civil Service Pension with an employer contribution of 28.97%
Contract Type:
Permanent – Flexible working, Full-time, Job share, Part-time
The Ready to Pass? campaign encourages learner drivers to honestly assess their test readiness with their instructor using bespoke campaign resources. It helps them determine if they're truly ready and encourages them to delay their test if needed, whilst providing advice on ensuring their test goes ahead as planned.
As Senior Marketing Manager, you'll be the main communications adviser for this campaign, responsible for its strategic direction and day-to-day delivery. You'll provide expert marketing advice, project manage substantial budgets, and deliver advertising, partnership marketing and PR activity that drives measurable behaviour change.
The role requires you to work closely with creative and media planning agencies, our internal specialist communications team, build cross government marketing relationships and forge strong relationships with stakeholders, policy officials and Ministers' offices.
Top Responsibilities
Strategic planning and insight
- Plan and implement campaign strategies, developing an integrated media presence across channels
- Review and analyse research, policy and audience data to extract relevant insights that shape campaign activity
- Use horizon scanning and trend analysis to identify opportunities and inform strategic planning
- Apply behavioural science frameworks (such as COM-B) to understand and address barriers to behaviour change
Campaign delivery
- Deliver multi-channel campaigns across above and below the line channels including broadcast (radio, video on demand), PR, digital and social media platforms, and brand and media partnerships
- Create sophisticated multi-channel campaign plans, mapping channels to audiences to ensure activity lands effectively
- Manage relationships with creative and media agencies, briefing and quality-assuring their work
Budget and performance management
- Manage campaign budgets effectively, ensuring value for money
- Lead on the campaign assurance process
- Evaluate campaigns against agreed KPIs using robust analytical approaches
- Use data and insights to continuously improve campaign performance and demonstrate impact
Benefits
Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits:
- Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
- 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
- 8 Bank Holidays plus an additional Privilege Day to mark the King's birthday.
- Access to the staff discount portal.
- Excellent career development opportunities and the potential to undertake professional qualifications relevant to your role paid for by the department, such as CIPD, Prince2, apprenticeships, etc.
- Joining a diverse and inclusive workforce with a range of staff communities to support all our colleagues.
- 24-hour Employee Assistance Programme providing free confidential help and advice for staff.
- Flexible working options where we encourage a great work-life balance.
About you
To thrive in this role, you will have:
Strategic Communications Expertise
- Significant experience in strategic communications, including planning, horizon scanning and evaluation
- Proven track record of developing and delivering substantial behaviour change or marketing campaigns that achieve clear communications objectives supporting business or government goals
- Strong knowledge of behaviour change theory, including frameworks such as COM-B (Capability, Opportunity, Motivation and Behaviour)
Insight and Analysis
- Demonstrable experience using audience insight and data to inform communications strategy
- Excellent analytical skills with the ability to spot trends, draw insights and make data-driven recommendations
- Experience evaluating communications campaigns against agreed key performance indicators and using findings to improve performance
Leadership and Influence
- Outstanding interpersonal and influencing skills, with examples of successfully working with senior stakeholders, including ministers' offices
- Leadership skills and aptitude to develop and motivate teams
- Ability to tailor your communication style to varying circumstances and audiences
- Assertiveness and confidence in providing expert advice
Campaign Delivery
- Experience managing significant campaign budgets and delivering value for money
- Knowledge of multi-channel campaign planning and delivery across digital, broadcast, PR and partnerships
- Experience working with creative and media agencies
How to Apply
Read the full job description and apply here
This vacancy closes at 23:55 on Tuesday 9th December 2025
