Programmatic Manager
17 hours ago
Department: Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: UK - London
Description
Why Join DAZN?
Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You'll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you're excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.
The Role:
As a Programmatic Manager at DAZN, you'll be responsible for the hands-on planning, execution, and optimisation of programmatic media campaigns that drive acquisition, engagement, and brand growth across global markets. You'll work across display, video, and CTV to deliver data-driven, high-impact campaigns helping DAZN reach and convert sports fans at scale.
You will manage media strategy and buying within DSP platforms, collaborate with media and creative stakeholders, and drive measurable outcomes across the funnel. This is a role for a data-led, results-driven programmatic expert who thrives in a fast-paced, performance-focused environment.
What You'll Be Doing:
- Own the end-to-end management of programmatic campaigns across display, video, and CTV.
- Build and optimise campaigns in major DSPs (e.g., DV360, The Trade Desk), ensuring performance against KPIs.
- Translate marketing briefs into programmatic strategies aligned to acquisition and engagement goals.
- Monitor campaign performance daily, making real-time optimisations to maximise ROI.
- Partner with internal media teams, regional marketing leads, and external agencies to align on campaign priorities.
- Oversee audience segmentation and targeting strategies, leveraging 1st and 3rd party data sources.
- Manage creative trafficking, A/B testing, and dynamic creative set-ups where applicable.
- Provide actionable insights and post-campaign analysis to inform future strategy.
What You'll Bring:
- Strong experience in programmatic media buying (typically 3–5 years), with hands-on use of DSPs like DV360, The Trade Desk, or Amazon DSP.
- In-depth knowledge of display, video, and connected TV media and how they drive performance across the funnel.
- Experience working with data and analytics platforms (e.g., GA360, Adobe Analytics, or campaign dashboards).
- Familiarity with audience targeting strategies, brand safety, and fraud prevention tools (e.g., IAS, MOAT).
- Ability to interpret data, spot trends, and deliver optimisations that improve campaign performance.
- Experience working in a fast-moving, results-driven environment ideally within a subscription, entertainment, or digital-first brand.
- Understanding of attribution models, UTM structures, and conversion tracking methodologies.
Benefits Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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