Consumer Insights Executive

We're Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT'S THE MISSION FOR THIS ROLE?

We are looking for a motivated and curious Consumer Insight Executive to join our dynamic global Insights function, based in London. In this role, you will support insight delivery for seven brands across multiple international markets. Your work will help the wider business better understand how consumers behave, what they're buying where, and how well our brands are meeting their needs.

You will work closely with internal teams and external agency partners (as well as with tools such as Bulbshare, Kantar, Euromonitor, YouGov, and Circana), helping to deliver actionable insights, build a culture of self-service through training and enablement, and support the delivery of insight projects through primary and secondary research.

This is a fantastic opportunity for someone passionate about data-driven storytelling and consumer behaviour to build their career in a collaborative and fast-paced environment.

WHAT DOES THIS ROLE DO?

As our Consumer Insights Exec, you will be responsible for:

Insight Delivery:

• Support the delivery of regular consumer and market insight projects to internal teams across marketing, product/design, commercial, innovation and leadership functions.
• Help synthesise findings from third-party tools and proprietary research into clear, actionable outputs in Powerpoint and Excel.
• Deliver insight outputs on time according to the agreed team calendar, working closely with your manager and wider Insight Team.

Research and Analysis:

• Assist with ad hoc consumer and market research projects, including survey analysis, qualitative interviews, desk research, and competitive benchmarking.
• Analyse data from platforms such as Kantar, Euromonitor, YouGov, and Circana to track consumer trends, brand health, and market opportunities.
• Assess the impact of marketing initiatives or product modifications on consumer behaviour, sales performance, and overall engagement.

Data and Agency Collaboration:

• Work collaboratively with external insight agencies and research partners to support key projects, including survey management, data pulls, and reporting.
• Ensure third-party insights are efficiently integrated into internal reporting and decision-making processes.

Stakeholder Support and Self-Service Enablement:

• Help promote a self-service insights culture by delivering training sessions and building easy-to-use resources and engaging communications for business users.
• Act as a first line of support for internal teams, answering questions and guiding colleagues to relevant tools and data sources where possible.

Team and Process Support:

• Help maintain accurate records of ongoing insight projects, calendars, and deliverables.
• Support the continuous improvement of insight processes, templates, and reporting standards.

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• A deep interest in understanding what makes people tick, and uncovering consumer behaviours and attitudes through data analysis and storytelling.
• Strong analytical skills: highly numerate with an ability to interpret and synthesise large datasets into simple, actionable insights.
• Excellent attention to detail and organisation, with a proactive approach to project management.
• Comfortable using Excel, PowerPoint, and eager to learn new tools and platforms (e.g., Bulbshare, Kantar, YouGov, Circana).
• A strong communicator with excellent written skills — able to explain results from analysis simply to non-technical audiences.
• Collaborative mindset, keen to work across teams and cultures.
• Curious, proactive, and solutions-oriented — excited to get hands-on experience in a global business environment.

Desirable (but not essential):

• 1+ year in a market research agency, alternatively an internship, work placement, or academic project experience in the field of market research, consumer insights, or marketing analytics.
• Familiarity with statistics, survey tools or consumer panel data.
• Interest in global consumer trends, brand performance and/or the sports and outdoor category
• Degree educated, with research-based degrees desirable e.g. Psychology, Geography, Social Sciences.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

WHAT'S IN IT FOR ME?

• Competitive Salary + discretionary bonus
• 25 Days Holiday
  : Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts:
  Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits
  : Generous enhanced parental leave policies
• Health Perks
  : Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks
  : Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working
  : We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our
  Charity, D&I and Sustainability
  employee networks.

As an equal opportunity employer, we're committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.