Social Media

Social Media & Content Executive

Location: West Midlands

Reports To: CEO, Digital Marketing Manager

Schedule: Full-time

Salary: £25,000 – £30,000 per year (depending on experience)

About Us

Hello, we're Flora & Curl

Flora & Curl is a UK based haircare brand with a passion for empowering our customers to uncover healthy and more radiant textured hair. We are dedicated to putting the care back in hair care.

We've received amazing testimonials attesting to the results of our plant powered, botanical haircare solutions for textured hair. Rooted in science, backed by nature, and crafted with care and conscience, we love creating naturally powerful haircare products for our customers all over the world

Job Overview

Growing our social media community across Tiktok and Instagram is our goal in 2026, with a major focus on Tiktok. We are looking for a passionate ''content maker'' — a creative, digitally savvy Social Media Assistant to join our team. This person will help us to drive engagement, grow our online presence, and bring the Flora & Curl brand story to life across Tiktok and Instagram.

A creative flair and eye for detail will be key for this role, as you will take the lead in content creating and content design. This would ideally be supported by an interest in organic video and photography to help us expand our organic content database. You will have social media marketing and content creation experience and proactively engage across Tiktok and Instagram. You will also work closely with our marketing team to brainstorm, create, and publish thumb-stopping content.

As a hands-on creative person, you'll ideate, shoot, design, and edit content that reflects our brand values in our mini studio location. You'll engage daily with our community, amplify brand visibility through thoughtful interactions such as Tiktok Lives/Shop, and using performance insights to inform what we do next. You'll also support reporting, post-campaign analysis, and trend tracking to keep our content fresh, relevant, and high-performing.

Key Responsibilities

Through your understanding of the brand voice and curly hair community on social media:

• You will build the social media content calendar, coming up with creative and engaging trend-led content ideas to record, edit and design, that will help grow our brand presence and online communities across multiple platforms.
• Through focus on Tiktok:
• Develop original TikTok content concepts for brand campaigns in collaboration with the account and production teams.
• Write compelling creative treatments and scripts that outline the vision for TikTok content.
• Understand brand tone and audience and translate that into highly shareable TikTok ideas.
• Stay updated on TikTok trends and emerging formats to incorporate the latest developments into creative strategies.
• Planning live content (TikTok Shop + Live, behind-the-scenes videos, tutorials).
• Concepting, filming, editing content for social media channels Instagram and TikTok.
• Prompting engagement through caption writing and story posts.
• Identifying and creating viral trends quickly and adapting them to Flora & Curl's brand tone.
• Monitor cultural trends and viral moments to strategically insert the brand into relevant conversations.
• Source and repurpose UGC.
• Collaborate with the wider marketing team for campaigns, launches, and social-first ideas.
• Analysing insights on social media platforms to make informed decisions to increase engagement and reach (Best days/times to post, what hooks increase watch time, which captions led to more profile clicks, etc.).

Required Experience, Skills and Qualifications

• 2+ years of experience with looking after the social media accounts for a brand (preferably in beauty, haircare and lifestyle).
• Strong understanding of TikTok, Instagram Reels, and short-form video trends.
• Have an understanding of the curly hair space, industry and curly-hair specific trends.
• Passionate about natural haircare and brand storytelling.
• You are comfortable in front and behind the camera and have a strong knowledge of TikTok, Instagram, Facebook.
• Willingness to travel and be flexible (visiting our studio, travelling to events, or off-site at our manufacturing + operational locations).
• A keen eye for TikTok trends, viral challenges, and an understanding of what drives engagement on Tiktok.
• Amazing creative flare with great storytelling skills with a keen eye for visual aesthetics.
• Proficiency in video editing software such as Adobe Premiere Pro, Capcut or similar tools.
• Analytical mindset with experience in using social media analytics tools and interpreting data.
• Highly organised with the ability to manage a workflow whilst looking after multiple channels and being able to create dedicated time for each.
• Have a positive, proactive, forward thinking and self-starting always-on attitude.
• Strong communication skills and the ability to work both independently and collaboratively within a team.
• Highly organized with great attention to detail.

Bonus Experience

• Interest in photography, design, or copywriting.
• Familiarity with Canva, Figma, or Adobe Creative Suite.
• Understanding of e-commerce and social selling (TikTok Shop, Tiktok Live, Shopify, etc.).

Why you'll love working with us:

• Join a small and passionate team making waves in eco-conscious textured haircare.
• Creative freedom to experiment and grow your skills.
• Opportunities to attend shoots, events, and brand activations.
• Receive free haircare products for you, family members and friends (need we say more?)

What we offer in return:

• Health & wellbeing programme
• Private medical insurance with optical cover
• Private dental insurance
• Free haircare products
• Home office set up support and ergonomic assistance
• Team social events and activities
• Local meet-up budget with your colleagues
• 26 days + birthdays off, on top of bank holidays

To apply, please use this link or e-mail If you have a portfolio or links to your body of work (blog, videos, graphics, social media) we would love to see them.

Job Type: Full-time

Pay: £25,000.00-£30,000.00 per year

Application question(s):

• Are you based in the west midlands? e.g. Birmingham, worcester or surrounding areas?
• Are you willing to travel? e.g. to events, visit our warehouse and manufacturing locations?
• Do you have experience with tiktok? Please describe it, including live or shopping experience.

Experience:

• Social media marketing: 2 years (required)

Work Location: Hybrid remote in Birmingham B15 1TR