SaaS B2B Product Marketing Manager

2 weeks ago

City Of London England, United Kingdom Skillcast Group plc Full time £60,000 - £100,000 per year

About the Role

Skillcast empowers companies to build ethical and resilient workplaces with our SaaS compliance e-learning platform and comprehensive library of off-the-shelf courses. Our solutions help organisations meet regulatory obligations, reduce risk, and build a culture of compliance.

We are looking for a commercially minded results-driven

Product Marketer
to take full ownership of the success of key products in our SaaS portfolio. You will play a central role in connecting market insight, customer understanding, and creative execution to deliver measurable impact.

This is a role for someone who enjoys both
the strategic and the hands-on
— someone who can shape the story behind a product and bring it to life across every channel. Reporting to the Head of Marketing, you'll help make our products the most trusted and compelling choice for organisations that care about culture, compliance, and performance.

What You'll Do

Shape the Product Story

  • Craft clear, credible, and compelling value propositions that bring our products' purpose and benefits to life.
  • Define our positioning and messaging to ensure Skillcast stands out as the partner of choice for ethical and high-performing organisations.

Drive Market Success

  • Identify target segments and ABM opportunities that align with our growth strategy.
  • Design and execute go-to-market (GTM) campaigns that drive awareness, engagement, and adoption.
  • Partner with Product and Solutions teams to create materials that clearly connect compliance challenges to business outcomes.

Enable Sales and Customer Success

  • Equip our sales team with the right messages, collateral, and stories to engage prospects and win new customers.
  • Collaborate with Customer Success to ensure customer feedback shapes ongoing product and campaign evolution.
  • Take responsibility for the commercial success of your products, in order for the business to achieve its targets.

Lead Through Insight

  • Build client and industry relationships to shape future product development and GTM strategy.
  • Track and analyse adoption, engagement, and conversion data to refine positioning and optimise GTM performance.
  • Work cross-functionally to prioritise product enhancements that have real
  • commercial and cultural impact.

Experience

  • 5+ years' experience in B2B SaaS marketing, ideally within product marketing, demand generation, GTM, ABM or regional launch roles
  • Proven ability to develop and implement successful go-to-market strategies for new markets or product lines
  • Strong storytelling and copywriting skills - able to turn complex information into compelling propositions.
  • Excellent communication and collaboration skills across teams
  • An analytical mindset with the ability to extract insight from customer, market, and performance data

Why Join Skillcast

  • Lead the go-to-market strategy for our products
  • Benefit from the support of talented colleagues across marketing, product, and sales
  • Competitive salary, benefits and hybrid working

You should live within commutable distance of London and be eligible to work within the UK.

To submit your CV for this role, please click 'Apply for this job'.

Deadline for applications: Friday 31st October 2025

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