Senior Marketing Manager, Brand

HOURGLASS COSMETICS — Senior Marketing Manager, Brand & Influencer (Maternity Cover, FTC 12 Months)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

We are seeking a forward-thinking, dynamic Senior Marketing Manager to lead Brand, Influencer and Communications across the UKI & EMEA region. The ideal candidate is an agile, culturally-attuned storyteller with strong experience across brand marketing, influencer strategy, social media and communications. They are highly organised, proactive, and thrive in a fast-paced environment. This role reports directly to the VP, Marketing UKI & EMEA.

WHAT YOU DO

• Develop and execute integrated Influencer + Communications strategies to drive brand desirability, awareness and equity, while maintaining a luxury positioning across earned and owned channels.
• Lead influencer marketing strategy and campaigns across multiple markets, from talent identification and negotiation to content guidance, activation, and performance reporting.
• Manage influencer programs, paid partnerships, and ambassador relationships; identify new opportunities to scale, innovate, and diversify brand reach.
• Build and nurture relationships with key editors, creators, VIPs, agents and cultural tastemakers.
• Partner with the VP Marketing to develop and implement PR strategies aligned with brand vision, product priorities, and commercial goals.
• Oversee execution of exclusive press & influencer events, product launches and experiential activations, ensuring exceptional brand storytelling, earned media and strong attendance.
• Support annual and seasonal budget planning with data-driven insights and post-campaign learnings.
• Collaborate closely with Trade Marketing to deliver impactful content and programming supporting commercial performance across UKI & EMEA partners.
• Stay ahead of cultural and market trends across beauty, fashion, luxury and digital media, translating insights into brand opportunities.
• Lead, mentor, and inspire a high-performing team of brand channel specialists.
• Establish and track performance KPIs across influencer, communications, brand partnerships and events.
• Partner cross-functionally with global and regional counterparts to ensure strategic alignment and consistency.

YOU'LL LOVE THIS JOB IF:

• You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.
• You are highly STRATEGIC: You are able to develop creative concepts and vision that support brand and business goals.
• You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.
• You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
• You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
• You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
• You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.

Qualifications

• 7+ years' experience in brand and influencer/communications marketing within luxury beauty, fashion, or premium lifestyle.
• Proven experience driving impactful brand growth and commercial results in an omni-channel environment.
• Strong network across influencers, editors, agents, and cultural partners.
• Excellent communicator, collaborator and leader; positive, proactive, and self-starting.
• Highly analytical with experience reporting campaign performance and insights.
• Bachelor's degree in Marketing or equivalent

Your application will be stored in our system/CRM/etc for maximum 1 year after the date of your application. If you don't want us to keep your details, please inform us by phone