Marketing Manager

Marketing Manager (Nursery Sector)

Location: Hybrid and on-site

Hours: Full-time

Salary: £25,000 + bonuses

Start Date: asap

About Us

At Cybertots, we believe early childhood should be full of joy, creativity, and discovery. Our nurseries are vibrant spaces where children learn through play — and we're looking for someone just as vibrant to help us share our story with the world.

We're on the hunt for a Marketing Manager to champion our brand, tell our stories, build systems that generate strong consistent leads rhythmically and oversee the conversion of those leads.

What You'll Do

This is a varied and rewarding role for a creative individual who loves people, play, and pixels. You'll work across marketing, digital content, and parent engagement to make sure our nurseries are full of happy families who love what we do.

Your Key Responsibilities

Marketing & Promotion

• Develop and deliver fun, engaging local marketing campaigns to promote nursery places.
• Manage advertising channels (Google Ads, local media, social media).
• Support in the creation of flyers, brochures, and signage with support from our designer.

Content Creation & Social Media

• Monitor and ensure the submission of visual content (photos, short videos, reels) showcasing daily nursery life (with appropriate permissions).
• Write posts, blogs, newsletters, and website updates in a tone that's warm, professional, and parent-friendly.
• Plan and manage a social media calendar to grow engagement and reach.
• Lead Nurturing & Family Engagement
• Ensure that all leads are followed up on and agreed goals met.
• Keep CRM systems or lead trackers up-to-date, ensuring timely follow-up and consistent messaging.
• Support parent events, open days, and community outreach with marketing materials and planning.

Brand Guardianship

• Ensure all content, print, and digital output stays on-brand, friendly, and inclusive.
• Look for new opportunities to tell our story and build community buzz.
• Apply successfully for industry awards.

Who You Are

• A natural storyteller – someone who can turn a photo of messy play into a post that makes parents smile.
• A self-starter who enjoys working with autonomy and isn't afraid to try new ideas.
• Passionate about early years education and building strong relationships with families.
• Organised, warm, and confident — able to juggle multiple leads, follow-ups, and content tasks with ease.

Skills and Experience

• Experience in marketing, content creation, social media, or communications (nursery/education sector is a bonus).
• Strong written English and an eye for good design (Canva or Adobe tools helpful).
• Confident using tools like Meta Business Suite, Mailchimp, or similar.
• Comfortable using a camera or phone for simple photo/video content.
• Bonus: Experience using CRM software, or working in a parent-facing environment.

What We Offer

• A flexible, supportive working environment where creativity is encouraged.
• The chance to make a real impact in the lives of families and children.
• Opportunities for professional development and creative freedom.
• Recognition for visible results

How to Apply

Send us your CV, a short cover note, and a reel show casing who you are and answering 3 simple questions:

1) How would you spend your 1st month in the position?

2) What Marketing activity do you feel would have the biggest impact on lead generation?

3) Tell us about a time you followed up on a lead that wasn't immediately ready to buy or enrol. What did you do, and what was the result?

In addition, we'd love to see you come up with a reel that you think would showcase Cybertot's nurseries. Please include examples of content you've created — whether it's an Instagram post, flyer, or blog article.

Let's create something wonderful together.

Cybertots — where creativity grows.

Job Type: Full-time

Pay: £25,000.00-£35,000.00 per year

Ability to commute/relocate:

• Brentford TW8: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Marketing: 2 years (required)

Location:

• Brentford TW8 (preferred)

Work Location: Hybrid remote in Brentford TW8