Demand Generation Marketing Executive

We are looking for an enthusiastic B2B marketer with a proven ability of generating demand to target customers for our platform

As key member of the Sales & Marketing Team and reporting directly to our Chief Commercial Officer, this role is the cornerstone to our growth plans. The role will source data, create campaigns and execute strategies to nurture prospects and develop qualified B2B leads for our 'new names' sales pipeline.

An enthusiastic and self-motivated individual – someone who thrives at the intersection of creativity and data and is ready to own the demand engine for a B2B software business. The role works closely with the Sales & Marketing team and is entirely focused on achieving positive pipeline impact, not vanity metrics.

We are happy to consider UK applicants who have at least 3 years proven track record in B2B software marketing, demand and lead generation who would consider a remote, hybrid or office based working pattern

Responsibilities
This will be varied role operating as part of a small team in a dynamic commercial environment, but key responsibilities include:

• Hands on responsibility for developing and owning our demand generation strategy & roadmap to meet our strategic goals
• Use data, research and market insight to segment market data to support hyper targeted outbound marketing to fuel our lead pipeline
• Report on key demand metrics and tirelessly optimise our outbound campaigns to improve performance and ROI
• Establish and maintain a qualified lead pipeline for our new business sales team to allow them to quickly move on through the sales process.
• Proactively identify, pursue a high-potential prospects to feed directly into the new business pipeline
• Build out strategies and techniques to keep leads warm, engaged and interacting whilst they are in the early pipeline stage process
• Align our content, messaging and campaign activity to remain 'on brand' and make it resonate with exactly what our target Customers want
• Create, manage and/ or commission powerful campaign content across our digital and conventional channels – managing in house or external resources as needed
• Own the success of key trade events (Conferences, exhibitions, seminars, webinars etc) to make sure they deliver our lead generation goals
• Take responsibility for our digital marketing channels and improve their effectiveness at generating leads by improving our website, social media, paid and organic search activity

Key Attributes

• At least 3 years demonstrated business to business lead generation or demand generation
• A true digital native. At home online and on socials. First-hand experience of digital marketing to drive upper-funnel marketing activities.
• Love of tech, enterprise or SAAS software experience would be desirable, and whilst not critical, some experience in the travel/ leisure space would also be beneficial
• A passion for data and analytics. Comfortable with targets and a clear desire to continuously improve through results driven and evidence-based assessment of performance
• A great communicator, comfortable at creating their own content that aligns with the expectations of the target customer - on what can sometimes be complex/ technical/ strategic topics
• Someone who is ambitious, proactive, keen to learn, grow and progress. Aptitude to assume more responsibilities over time
• Highly organised, disciplined and an ability to produce and maintain short- and long-term plans, responding to tactical changes along the way
• Highly proficient at CRM (Hubspot experience a bonus but not essential) and using it to manage lead pipelines, campaigns and deliver reporting and automation as needed by the business
• A willingness to contribute to the continuous improvement of our sales systems, processes and tooling

Benefits
This is a key role to support our strategic growth, and we have an attractive package that reflects the right calibre of candidate we seek:

• A competitive salary with an uncapped bonus scheme
• Full time position, but with flexible hours of work
• Up to 30 days annual leave (plus bank holidays)
• Ability to buy/ sell holiday days with access to paid sabbaticals
• Well-being programme
• Company pension scheme

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