Senior Marketing Manager

Senior Marketing Manager

Business Membership Organisation

2 Day Office, Central London, 3 Days Home

Basic Salary £45,000- £50,000 subject to experience with benefits including dental care, private healthcare, life assurance, season ticket loan, private medical check-up, Pension scheme and Holiday entitlement

Permanent, Full Time

Our client, a well-established and highly reputable business membership organisation based in Central London is currently looking for a Senior Marketing Manager.

If you are an experienced Marketing Manager with a proven track record of delivering successful multi-channel marketing campaigns within a membership body, trade association, professional body, not-for-profit, charity, corporate or B2B organisation, we would love to hear from you.

The Marketing Manager will play a critical role in developing and implementing an integrated marketing strategy and plan to support the organisation's objectives. Working closely with colleagues across the business, this role will focus on member recruitment, retention and engagement, brand awareness and promotion of events, training and support programmes.

Job purpose

To create and implement an integrated marketing strategy and plan which supports delivery of the organisation's objectives.

The Marketing Manager will work collaboratively across all departments to deliver targeted campaigns that increase awareness of the organisation's value, promote services and events, and ensure the membership offer is effectively communicated to current and potential members, partners, and stakeholders.

Main duties and responsibilities

Develop, manage, and deliver an integrated marketing strategy and plan aligned to organisational objectives.

Lead the creation of a prioritised 12-month rolling marketing schedule.

Plan and manage budgetary resources assigned to the Marketing Team to maximise impact and efficiency.

Undertake research and analysis to provide insight on current and potential members to inform key audience prioritisation.

Design and deliver targeted campaigns for member recruitment and renewals; events; training; sponsorship and other services across digital, print, and social media channels.

Leverage content (reports, research, webinars, speakers) in collaboration with other teams to increase brand visibility and awareness.

Work with the Membership Team to attract new members and support renewals through tailored and segmented communications.

Ensure a consistent brand identity, messaging and tone across all marketing materials and channels.

Provide design leadership and support for the production of reports, case studies and promotional collateral.

Manage and optimise the organisation's website, email marketing, automation, CRM integration, and digital campaigns.

Monitor and evaluate marketing performance, producing regular dashboards and reports for senior leadership and council/board.

Introduce innovation and best practice into marketing planning and delivery, including use of new media channels and formats.

Provide line management, guidance, and development for the Marketing Executive.

Manage external agencies, freelancers and suppliers effectively to deliver high quality outcomes.

To apply to this role for Senior Marketing Manager please send your CV.

Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days, please deem your application as unsuccessful on this occasion.

Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.