Senior Digital Marketer

The UK Spine Centre, a world-renowned healthcare provider based on prestigious Harley Street, London, is searching for a talented and ambitious individual to join our team and lead our digital efforts nationwide.

About the Role

This is a unique opportunity to drive patient acquisition across the UK and enhance the global brand awareness of a leading clinic in spine care. You will be at the forefront of our digital strategy, leveraging your expertise to create compelling campaigns that reach and engage individuals who need our specialised care. This is a perfect position for someone who wants to take the next step up in their career and can demonstrate a strong breath of relevant marketing experience. You'll work alongside and be mentored by the co-founder of the UK Spine Centre who has huge depth of digital experience having created and grown one of the Uk's largest independent digital agencies.

The role is flexible and can be performed remotely if desired. While our headquarters are in London and Cheltenham, we value the quality of the candidate above their location.

Key Responsibilities

• Develop and execute digital marketing strategies focused on patient acquisition and brand growth
• Develop and implement a content strategy across all digital channels including video
• Demonstrate excellence in SEO to ensure high visibility of the UK Spine Clinic's services across search engines.
• Manage and optimise PPC campaigns to generate targeted leads and maximise ROI
• Engage diverse audiences through creative and results-oriented content creation and social media campaigns
• Utilise analytics tools to monitor performance, identify trends, and make data-driven improvements to campaigns
• Optimise and manage the clinic's website to enhance the user experience and increase patient conversions.

Requirements

• At least 3 years of proven digital marketing experience with a strong track record in the following channels and activities: SEO, PPC, social media, content creation (including YouTube), analytics, and website optimisation.
• Experience of proactively setting up managing campaigns across different marketing channels
• Experience of using AI to create content, manage and analyze / optimise campaign performance
• An understanding of how to optimise for AI in search and a strong understanding of the AI landscape and how to harness the potential for customer acquisition.
• A strategic thinker with the ability to deliver innovative ideas and then execute them in a fast-paced healthcare setting.
• Strong analytical skills to evaluate campaign performance and achieve measurable results.
• Excellent communication and collaboration skills to work effectively with internal teams and partners.
• Self-motivated and confident in taking ownership of projects with minimal supervision.

Benefits and Package

• Flexible working environment (remote or office-based). You can be based anywhere in the UK with the requirement to visit our offices in Cheltenham and London from time to time.
• The opportunity to work with a leading healthcare brand recognised worldwide.
• A chance to contribute directly to the growth of a clinic improving countless lives across the UK.
• Competitive salary and bonus scheme with potential for career advancement in an innovative and growing organisation.

We're offering:

• Salary: £25-40k OTE (based on experience)
• Bonus scheme: based on meeting patient acquisition targets and growth
• Annual salary review
• Pension contribution
• Flexible working
• 30 days annual leave (excluding Bank Holidays)
• Happy birthday – 1 day's extra holiday all to yourself

Structured induction programme – covers all aspects of the role to help you succeed in being the best you can be in your new role

Structured career development – we will work with you to explore your learning potential and career goals with ongoing mentoring and coaching

Apply now to join the UK Spine Centre in transforming lives through exceptional digital marketing. If you are ready to take on a rewarding challenge and make a meaningful impact in the healthcare space, we would love to hear from you.

Job Type: Full-time

Pay: £24,420.00-£40,000.00 per year

Benefits:

• Casual dress
• Company pension
• Flexitime
• Work from home

Work Location: Hybrid remote in Cheltenham GL50 1UA