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Head of eCommerce Trading
2 weeks ago
Head of eCommerce Trading
About the Role
We are seeking an experienced and commercially driven Head of eCommerce Trading to lead the online trading performance across our group of purpose-led fashion brands.
Based just a few miles from Newquay, we champion British manufacturing and ethical, sustainable, high-quality clothing. Each brand has its own story, aesthetic, and loyal customer base, united by a shared commitment to sustainability, natural materials, and thoughtful design.
This role will be pivotal in driving profitable growth, optimising site performance, and delivering outstanding customer experiences that reflect each brand's values and personality.
You will lead the eCommerce trading team to ensure every digital channel is performing to its full potential — from launch planning and conversion optimisation to promotional execution and trading insight.
Key Responsibilities
Trading & Commercial Performance
- Lead group eCommerce trading strategy, driving sales, profit, and growth across all brands.
- Oversee daily and weekly performance, ensuring sales, AOV, and margin targets are met.
- Plan and execute trading calendars, promotions, and launches with brand and merchandising teams.
- Work closely with the merchandising team on stock and pricing to maximise availability and protect brand integrity.
- Optimise DTC and third-party channels for performance and profitability.
- Drive global trading strategies, tailoring creative and communications to each market.
Customer Experience & Optimisation
- Champion continuous improvement in CRO, UX, and on-site merchandising.
- Ensure storytelling and product presentation reflect each brand authentically.
- Partner with tech and ops to maintain seamless site performance.
- Use data and insights to enhance conversion, engagement, and retention.
- Work with the brand ecommerce teams to develop SEO strategy, across traditional search engines and AI platforms.
Leadership & Collaboration
- Lead and develop a high-performing trading team across brands.
- Align with Marketing, CRM, Merchandising, Product and Performance teams to connect traffic and conversion goals.
- Drive collaboration and continuous improvement across all eCommerce functions.
Reporting & Insight
- Own trading reports and dashboards, translating data into actionable growth plans.
- Share digital retail insights and trends to guide innovation and strategy.
Skills & Experience
- Proven success in senior online trading or commercial roles.
- Strong fashion retail background, ideally within premium or sustainable brands.
- Experience managing multi-brand or multi-site operations.
- Advanced analytical skills with GA4 and trading dashboards.
- Hands-on experience with Shopify Plus or similar eCommerce platforms.
- Excellent communication and stakeholder management.
- Passion for sustainability and ethical retail.
What You'll Bring
- A results-driven mindset with strong brand empathy.
- Balance between commercial focus and long-term brand growth.
- Collaborative leadership style fostering innovation and accountability.
- Enthusiasm for data-led decision-making and continuous improvement.
To Apply: Send your CV and cover letter
The more diversity we have in our team, the more unique perspectives and bright ideas we share. At Refined Brands we are driven by alternative thinking, which to us means all ideas, personal beliefs, points of view, empower us to be a better more inclusive place to work.
Job Types: Full-time, Permanent
Work Location: In person
