Trade Marketing Manager

2 days ago

London, Greater London, United Kingdom Westmill Foods Full time
Overview of role

You will be responsible for driving revenue, shopper & consumer engagement by identifying, developing, and executing Trade Marketing solutions and increasing brand conversion at the point of purchase and beyond. You will be involved throughout the brand development process from conception through to taking ownership of the Activation Plans across a wide portfolio of brands and products in a variety of sales channels. Amongst other things this will involve the development and implementation of best practice POS solutions, trade and shopper engagement for NPD launches as well as leading and executing the in-store and out-of-home event program. This role offers an excellent opportunity to gain a breadth of experience and make a real difference in how our shoppers and consumers engage with our brands.

Key Accountabilities
  • Lead, develop, execute and evaluate activation plans across Grocery channel, Wholesale, Cash and Carry, specialist retailers, driving customer and shopper engagement through best-in-class visibility for our brands at key points in the path to purchase, to drive conversion.
  • Setting the agenda and owning the activation calendar & lead and execute events as per brand objectives.
  • Lead the development and implementation of best practice POS solutions to deliver consistently flawless activation of promotions and activity.
  • Manage our online POS ordering system (T4T), including agency relationship to ensure it is fit for purpose as well as implementing and managing authorisation process.
  • Audit, manage and update customers permanent brand signage
  • Track, review and evaluate campaigns and suggest improvements to deliver better returns
  • Ensure alignment and excellent execution of plans and campaigns through internal and external stakeholder management.
  • Provide insight into Brand Planning process to guide activation and investment decisions delivering greater sales performance
The Right Person

We're looking for a passionate and driven Trade Marketing Manager who thrives on bringing brands to life where it matters most. If you're someone who combines creative energy with sharp commercial thinking, and loves turning strategy into standout shopper experiences, this could be the perfect role for you.

You'll be highly organised, able to juggle multiple priorities with ease, and confident collaborating across teams in a fast-paced, ever-evolving trading environment. You'll have a proven track record of delivering best-in-class shopper activations in the grocery channel, and willing and are able to translate your knowledge and expertise in the ethnic channel, and you know how to make an impact in-store and online.

This role calls for someone who can think critically, simplify complexity, and build activation plans that deliver sustainable value. You'll work closely with Brand Marketing, Sales, and external agencies to create campaigns that not only look great—but drive real results.

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