ICO Oncology GU Commercial Lead

ROLE SUMMARY
An exciting Senior Leadership role to lead the development and execution of an integrated BU strategy across brands for International organizations accountable for the Oncology / GU brands.

• Systematically identifies, evaluates and executes incremental growth opportunities and leads the development of industry leading marketing and launch plans

• Leverages International scale for countries to execute marketing plans to drive 6x Marketing ROI

• Develops BU-specific capabilities in International, such as patient advocacy, policy, tendering, digital multi-channel marketing / customer engagement in collaboration with functional leads

• Supports countries to develop International Forecast revenue and OPEX of BU brands, along with associated capital allocation

• Ensure strong International representation, to reflect regional and country customer insights with Global brand teams to build brand strategy, inform pipeline and launch decisions and prioritize/direct content creation to achieve financial targets. Accountable for co-developing pipeline forecast and associated capital allocation  recommendations for International

• Engages external stakeholders. Creates innovative solutions to expand patient base for the BU in International

ROLE RESPONSIBILITIES

• Lead strategy and aspiration to grow International

• Manages team of BMLs and CCMs to drive industry leading marketing

• Acts as a Pfizer Senior contact, connecting closely with Top KOLs in the GU Field

• Capture and share insights for Global BU and brand strategy/ positioning to ensure that International voice is shaping Global strategy and content

• Supports and develops budget re-allocations / incremental investment opportunities to the Int'l CO VP

• Represents International BU with Global cross-functional teams

• Constructively challenge country and regional forecasts and tactical plans to meet targets

• Leverage synergies and drive standardization across International of scaled initiative

• Accountable for product launches across International for the given category to ensure all goals are met

• Drives investment in brands and projects that have highest ROI

• In collaboration with ACLs, ensures excellence in execution of Group Strategies and Tactics across International

• Builds International strategies and portfolio management plans, ensures execution of commercial strategy/tactics to achieve marketing objectives that maximize portfolio and drive growth

• Assess the market potential of new Brands in order to accelerate launch uptake

• Maximize inline Brands by developing compelling competitive plans to grow market share across the region

• Conducts all activities and makes decisions that are in accordance with Company policies & SOPs, Pfizer Values, & global regulatory guidelines

QUALIFICATIONS

• Extensive experience in both Country and Regional/Global marketing teams across brand lifecyle

• Proven ability to lead and inspire teams and develop culture

• Ability to capture and share market insights, challenge forecasts, and constructively contribute to meet targets

• Demonstrated successful track record in managing virtual teams and matrix.

• Broad knowledge and experience of the relevant healthcare and pharmaceutical environment across International

• Commercial/portfolio management experience, including accountability for revenues/operating expenses (P&L), asset allocation, value and cost driver decisions

• Demonstrated experience of developing colleagues and grow future leaders

• Senior Level executive presence and emotional intelligence to negotiate budgets and FTEs allocations

ORGANIZATIONAL RELATIONSHIPS

Global/regional stakeholders:  Brand Marketing Lead, CMO, Customer Content Managers, Commercial Strategic Projects team, Area Commercial Leads, Medical Leads, Medical VP, Global: Global Marketing, Brand leads, Country Managers, Country Brand Leads, Enabling functions: Finance, PHI, Legal, Regulatory, New Product Planning.

• Global Job Level 110 - local pay grade will be confirmed pending location of successful candidate

• Location: Any Pfizer Europe Site Location, Europe Timezone (2-3 days per week in line with Log In For Your Day principles/ guidelines)

• LIFYD: Flexible Working Arrangements

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here