International Marketing Measurement Lead

International Marketing Measurement Lead

Summary

We are seeking for a Marketing Measurement Lead for our International Division, which will be a pivotal role dedicated to ensuring consistency across international markets in marketing measurement strategy and execution. The successful candidate will play a crucial role in enabling application of the marketing KPI framework to measure our marketing impact and implementation of an integrated approach to marketing ROI measurement. This role will require collaboration across the international marketing ecosystem: Commercial Office (ICO), EM Commercial office (EMCO), CMO Global Media team, Global Commercial Analytics (GCA), as well in country teams, mainly the top 16 marketing leads and Patient and Healthcare Experience (P&HE) teams and with CoLab.

Role Responsibilities

• Act as a Team lead for both direct reports and XF Pod for International Marketing Measurement to ensure optimal investment strategy for 400M DME across ICD key markets.

• Develop a consistent cross-channel costing model across the International Commercial Division.

• Align definitions, taxonomy, and data sources across ICD to ensure uniformity in application of the marketing KPI framework and consistent reporting platforms.

• Align reporting tools to enable marketers to efficiently access critical data.

• Drive market execution and application of robust data analytics in collaboration with local IIS and PHE teams.

• Contribute valuable insights for the measurement of the impact of paid media in collaboration with CoLab and the Pfizer Media team and to enable integration with impact measurement across other channels.

• Ensure consistency in the methodology to measure impact of Pfizer-owned channels.

• Explore opportunities for integration and measurement of 3rd party media activity e.g. webinars.

• Analyze and identify key roadblocks across markets to achieve fully integrated Marketing Return on Investment (MROI) modeling.

• Establish a clear roadmap for integrated MROI assessment and delivery for ICD.

• Lead team of analysts focused on Marketing Measurement setup.

Required Qualifications and Experience

• Significant leadership experience in modern marketing, marketing analytics and measurement.

• Deep understanding of omnichannel models and Pfizer marketing model

• Extensive expertise in marketing data within the pharmaceutical domain, including a deep understanding of marketing data governance and standards.

• Demonstrated ability to lead, manage, and develop high-performing cross-functional marketing /analytics teams.

• Proven leadership in dynamic, results-driven marketing environments.

• Exceptional leadership, communication, and organizational skills tailored to marketing and analytics contexts.

• Proven track record in driving marketing change and innovation across departments and business partners.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Travel expected 10-15% of the role. 

ORGANIZATIONAL RELATIONSHIPS

This role will require collaboration across the international marketing ecosystem: Commercial Office (ICO), EM Commercial office (EMCO), CMO Global Media team, Global Commercial Analytics (GCA), as well in country teams, mainly the top 16 marketing leads and Patient and Healthcare Experience (P&HE) teams and with CoLab. Role will lead both direct reports and XF Pod.

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here