Director of Demand Generation

Please note:
This is a 10-month maternity cover role, offering the opportunity to make a real impact during a key period for the team.

About Us
Climate Impact Partners delivers solutions for climate action. We are carbon market specialists and a go-to partner for every stage of the net zero journey.

With over 25 years of industry experience and fuelled by a relentless drive for rapid action and results, we have made it our mission to urgently ensure a thriving future for all life on earth.

We do this by providing an end-to-end service that delivers high-quality, thoroughly vetted climate projects which reduce carbon emissions, improve health and livelihoods, and enhance biodiversity.

Together with our clients and project partners we have been responsible for the reduction or removal of more than 144 million tCO2e.

Check out our
Impact Report
to learn more about us and some of the work you could help us drive forward.

What Sets Us Apart

• Boundless, urgent ambition. We are accountable, relentless, resilient.
• Courage to innovate. We are courageous, creative, curious.
• Integrity without compromise. We are trustworthy, credible, committed.
• Empowered to serve. We are respectful, inclusive, collaborative.

THE ROLE
We're looking for a
Director of Demand Generation
to lead the strategy and execution of marketing programs that grow awareness, drive qualified pipeline, and accelerate revenue. This is a high-impact role at the centre of our Go-to-Market team, combining strategy, performance marketing, and team leadership to connect global brands with credible climate solutions.

Responsibilities
Own and scale demand generation

• Execute full-funnel demand generation campaigns to build awareness, engagement, and qualified pipeline.
• Lead outbound campaigns that result in outbound and inbound demand, converting target accounts into marketing-qualified leads (MQLs).
• Use data, automation, and buyer intent insights to target high-potential accounts and shorten the sales cycle.
• Partner with Sales, Product Marketing, and Digital to align campaigns with commercial goals and impact objectives.
• Oversee external suppliers that support demand generation efforts.
• Manage and optimise the marketing tech stack (Salesforce, Account Engagement, , etc.) to ensure lead flow accuracy and performance visibility.
• Track and report performance metrics including pipeline contribution, conversion rates, and ROI.
• Manage the demand generation budget, allocating resources to the highest-performing channels.

Lead and develop the team

• Lead, mentor, and manage the demand generation team, including team performance, KPIs, budget and resources
• Foster a culture of experimentation, learning, and accountability.

Collaborate and innovate

• Work cross-functionally to integrate content marketing, ABM, thought leadership, and paid channels.
• Partner with sales leadership to align pipeline targets and improve lead handoff processes.
• Continuously refine programs based on performance data and market feedback.

Qualifications
WHAT WE ARE LOOKING FOR

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Skills & Experience

• Proven experience in demand generation, digital or growth marketing, or inside sales, including time spent in a leadership capacity.
• Proven success in designing and executing demand generation programs that drive sales pipeline and revenue growth.
• Strong knowledge of digital marketing channels, including SEM, social media, content marketing, email marketing, and SEO.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce).
• Analytical and data-driven approach to marketing, with a deep understanding of performance metrics and campaign optimisation.
• Excellent leadership, communication, and collaboration skills.

Leadership Capabilities

• Building great teams, including team design and recruitment, effective team management as well as ability to coach and mentor
• Leading with accountability by fostering an ownership mindset, setting ambitious goals and KPIs and utilising data-driven decision-making
• Commerciality with excellent strategic planning skills, utilising industry knowledge and effective stakeholder management to drive outcomes
• Focus on innovation and continuous improvement to foster a growth mindset, drive process optimisation and add value to our business and clients

Other Skills & Competencies

• Strong project management skills and ability to lead cross-functional initiatives.
• In-depth knowledge of demand generation best practices and marketing funnel optimisation.
• Excellent problem-solving and critical thinking abilities.
• Ability to balance long-term strategic planning with short-term execution.
• Proficiency in marketing analytics tools, marketing automation software, and CRM systems.

PERKS

• Hybrid working
• 25 days paid holiday
• Enhanced Pension Scheme
• Green Commute Bike Scheme
• LinkedIn Learning License & Professional Training Budgets
• Summer Fridays (start your weekend early if you've finished everything on your to-do list)
• Working from Abroad (up to 4 weeks a year)
• Global Volunteering Day
• Modern, state of the art office in Paddington, London, which is dog friendly and includes showers, a mother's feeding room, a wellness room and barista coffee bar.

Climate Impact Partners is an equal opportunities employer. Our goal is to be a diverse and inclusive workforce, that embraces our differences, and so all aspects of employment including the decision to hire and promote, will be based on merit, competence, performance, and business need. We do not discriminate on the basis of characteristics protected under federal, state, or local law. To support this, all applications are anonymised until the interview stage which means that regardless of who has applied, your characteristics are totally anonymous.

About Climate Impact Partners
Climate Impact Partners delivers solutions for action on climate. Together with the world's leading companies and quality project partners we will reduce 1 billion tonnes of CO2 to transform the global economy, improve health and livelihoods, and restore a thriving planet.

Climate Impact Partners builds on the expertise, integrity, and innovation of two companies that have led the voluntary carbon market, Natural Capital Partners and Climate Care. Fueled by a relentless drive for rapid action and results, our global team continues to pioneer the market's development, and set the standards for quality that will maximize its impact.

What We Do
We believe that carbon markets have a critical role to play in delivering action by putting a price on carbon and funding carbon reduction projects to meet our global climate goals.

We develop and deliver the highest quality carbon financed projects from which we create carbon credit and energy attribute certificate portfolios for our clients. This enables organizations to offset the emissions they can't reduce, put a price on carbon to incentivize change, and meet their ambitious climate goals.

Who We Work With
We work with leading corporates, NGOs, and governments to deliver solutions for climate impact, ensuring they meet their carbon neutral, net zero, and renewable energy goals.