Senior Account Manager
2 weeks ago
Account management:
Acting as the main point of contact for clients and building their trust
Taking responsibility for the management of workflow across the account
Alerting senior team members to pressures, deadlines or issues on accounts
Ensuring junior team members are delivering to deadlines and to standard required
Acting as first point of contact for account executives for queries and copy review
Ensuring timely execution and delivery of account administration, including EOW reports/monthly activity reports, coverage documents etc
Proactively briefing clients and regularly updating them on activity, such as announcements, campaigns
Exhibiting understanding of and sensitivity to changing client priorities and pressures
Attitude:
· Serving as an enthusiastic role model to junior team members, providing proactive guidance, support and constructive feedback
· Maintaining can-do approach and cool head in moments of pressure or challenging circumstances and stepping up to challenges when they arise
· Showcasing a strong work ethic and ownership of account workload and ensuring this attitude is demonstrated by more junior team members
·Encouraging an ethos of friendliness and conscientiousness across the team, supporting team members, offering help and maintaining strong collegiality
Delivery:
· Increasingly offering strategic counsel to clients to aid their PR and wider marketing campaigns
· Leading in the development of innovative and creative ideas for clients to support high levels of quality activity
· Demonstrating consistent and robust understanding of client sector issues, news and trends and ability to capitalise on this expertise quickly and effectively
· Leading and initiating team brainstorms and developing news angles, stories and pitches
· Showing clear understanding and appreciation of client KPIs and expectations and holding team to account on these
· Excellent writing skills across range of media and ability to coach junior team members to the same standard
· Demonstrating clear understanding of integrated marcomms programmes and appreciation for how digital initiatives can join up with PR
· Overseeing management of integrated activity coordinating across different team members
· Showcasing understanding of agency capabilities and beginning to communicate this persuasively to current and potential clients
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