VP Digital Media

Why Join DAZN?

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You'll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you're excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.

The Role:

As VP Digital Media at DAZN, you'll oversee the activation and performance of all digital paid media channels globally. While strategy and planning are driven by a dedicated media planning team, your role is to lead execution, drive continuous improvement, and ensure media investment is optimized across all digital touchpoints. Reporting to the EVP of Marketing, you'll play a central role in how DAZN acquires, engages, and retains subscribers and acquires betting customers across markets.

This is a critical leadership role at the heart of DAZN's growth engine, designed to deliver measurable results through data-driven strategy, performance excellence, and global-local execution.

What You'll Be Doing:

• Lead global paid digital media execution across platforms including Google, Meta, YouTube, TikTok, and programmatic.
• Collaborate closely with the paid media planning team to bring strategy to life through effective activation and optimisation.
• Oversee campaign trafficking, targeting, pacing, and budget management to ensure maximum impact and efficiency.
• Partner with regional marketing teams to tailor campaigns to local markets and audience behaviours.
• Manage relationships with media agencies and platform reps, ensuring operational excellence and innovation.
• Work with data and analytics teams to implement robust measurement frameworks including attribution and incrementality testing.
• Identify and implement optimisation opportunities across audience segmentation, bidding strategies, and creative performance.
• Collaborate with creative teams to brief and review assets for platform effectiveness and audience fit.
• Lead and develop a high-performing activation and performance team, building channel expertise and executional excellence.

What You'll Bring:

• Proven experience leading paid digital media execution in high-growth, digital-first, or subscription-based businesses.
• Deep expertise across key platforms: Google Ads, Meta, TikTok, DV360, YouTube, programmatic DSPs.
• Strong understanding of performance marketing, conversion funnels, and in-channel optimisation.
• Demonstrated success driving subscriber or customer growth through digital media activation.
• Experience working with cross-functional teams, especially media planners, analytics, and creative.
• Strong vendor management skills with experience leading agency or in-house teams.
• Proficient in analytics and reporting tools, with ability to translate data into actionable insights.
• Collaborative leadership style with a track record of building and developing high-performing teams.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

DAZN VALUES – THE 'HOW' IN WHAT WE DO:

Agility and creativity fuel growth and innovation, to
Make It Happen.

Prioritising what matters drives progress and positive outcomes,
Focusing On Impact.

Collective ambition builds optimism and success, in order to
Win As One.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.

If you'd like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.