VP Media and Content

Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world's largest football media company and one of the largest digital media companies in sport globally. The VP of Affiliate will come in and lead this next phase of expansion and be responsible for the strategy, budgeting and operational delivery of Footballco's affiliate business.
While Footballco brands are known for creating engaging video and text based content, we've grown our affiliate business alongside the passion of football. Football fans have intent to watch games live and streamed. Travel to the game and make bets on the game's results and in-play moments. While there are still opportunities to grow the affiliate business within football, there are also opportunities to grow our affiliate business alongside football with associated verticals and opportunities.
The VP of Affiliate will define the strategy for growing the affiliate business, looking at new relevant vertical markets and geographical opportunities. With a data led mindset the VP will determine which opportunities to prioritise and how to tackle each opportunity.
Through the use of data and insight the VP will oversee the content delivery team, making sure time and effort is optimised to drive revenue. The VP will also oversee the deal negotiation of partners to drive the highest revenues and deal opportunities.
Communicate the affiliate strategy effectively within the team and wider associated teams to establish timely delivery of product needs, content delivery and marketing plans
Conduct market and competitor analysis to identify and exploit affiliate growth opportunities
Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across Footballco brands and markets
Oversee all Affiliate activity and be accountable for team performance
Drive operational efficiencies by using data to focus efforts and streamline workflows
Set up a reporting framework to monitor and analyse affiliate performance (FTDs, CPA, Rev-Share, Post click conversion rates)
Own and take responsibility for the effective delivery of the affiliate content plans
Oversee the sales operation to define a strategy of partners to attract, types of deals to make, backing up negotiations with a data led approach
Work with revops to set out an affiliate network proposition to expand the affiliate opportunities to other publisher partners
Proven track record of building and growing a $5m+ Affiliate business, ideally within a media business.
Extensive understanding of affiliate marketing and funnel analysis
Experience leading teams through growth and transformation
Strong leadership and people management skills
Fluent in analysis and using data to create actionable insights to optimise workflows and output
Strong stakeholder management skills, able to influence at senior levels
All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.