Direct Marketing Executive

Direct Marketing Executive - Engagement

The Direct Marketing Engagement team are responsible for engaging and developing warm audiences. It's our job to do all we can to build stronger relationships with supporters, and we do this through an interesting and diverse range of fundraising activity. The role of the Direct Marketing Executive is a varied one. You will assist the Direct Marketing Engagement team, providing support on a wide range of programmes across a variety of channels.

The role will be responsible for supporting the wider engagement team by ensuring data and supporter engagement processes are running smoothly across campaigns. Alongside this, you will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda.

Fundraising experience is not essential for the role, but we are looking for someone with the desire and self-motivation to learn and develop, and the drive and passion to change the future for those affected by dementia. The successful candidate will be able to show this, be collaborative and enthusiastic, want to learn and develop, and be keen to get involved with the activities of the team right away.

Key Responsibilities:

Campaign Delivery

• Support with planning and delivery of a wide range of supporter engagement and fundraising activities, including regular newsletters, thanking communications, direct mail, appeals, raffles and telephone fundraising.
• Conducting call listening to measure fundraising quality and ensure compliance.
• Liaise with designers, printers, mailing houses, agencies and fulfilment houses.
• Support the day-to-day management of fundraising agencies and suppliers, ensuring relationships are effective and productive.
• Assist in the development and delivery of the supporter engagement programme.
• Assist in the production and delivery of motivating fundraiser training.
• Support in recommendations for change and refinement across the direct marketing programme.

Finance & Reporting

• Daily campaign tracking and reporting as well as assisting with end of campaign reviews.
• Administer the recording, reconciliation and processing of invoices to be paid from engagement Direct Marketing nominal codes.

Other duties

• Monitoring and analysing competitor and sector activity, making recommendations to the Direct Marketing team on future improvements and opportunities for testing.
• Maintain relevant guard files and documents.
• Keep up to date on the latest developments within the sector relating to best practice in fundraising.
• Proof-read direct marketing materials and collateral.
• Support in regular compliance tasks.
• Manage the Intranet on behalf of the engagement Direct Marketing team, ensuring content is up to date and useful to all staff.
• Regularly attend, support and contribute to meetings, events and fundraiser training.
• Ensure compliance and adherence to the most recent regulations and codes of practice.
• Keep up to date with dementia news, research developments and the work of ARUK and consider the impact on campaigns.
• Undertake any other relevant duties and projects delegated by the Senior Direct Marketing Officer in line with the responsibilities of the post.

What we are looking for:

• Experience of using Microsoft packages; particularly Excel, Word and PowerPoint.
• Proof reading.
• Numeracy skills.
• Administrative experience.
• Good organisational skills and the ability to prioritise workload.
• Willingness to collaborate and work closely with other departments and external suppliers
• Excellent attention to detail.
• Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
• Strong team player and self-motivator.
• Strong focus on results and continuous improvement.
• Flexibility to work some unsocial hours and willingness to travel independently

Additional Information:

Ways of working:

Agile - As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office
: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary
: Circa £24,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the
23rd November 2025
, with interviews being arranged once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.