Campaign Implementation Manager

Location: London, UK

Subject to Consultation

About the role

We are seeking a strategic and results-driven Campaign Implementation Manager to join our team. This essential role is responsible for developing, managing, and optimising multi-channel marketing campaigns with target audiences across diverse markets, driving brand awareness, and ensuring business growth. Acting as both the voice of the market and of the Division, you will ensure that customer-facing communications are aligned across geographies and functions, bridging strategic campaign planning with local execution to deliver relevance, consistency, and impact. You will collaborate, and often work to influence, cross-functional teams at DS Smith — including local market sales and marketing teams—to ensure campaign strategies reflect growth objectives, particularly those related to Account-Based Marketing (ABM).

The ability to influence and support varying markets needs for communications - balanced against a need for consistent message/ content delivery from Divisional teams, as well as the ability to analyse campaign performance metrics to refine our localised campaign performance, will be essential. If you are a passionate marketer who thrives in a fast-paced environment deploying varying campaigns and is eager to make a meaningful impact across our markets, we encourage you to apply and join our team.

KEY RESPONSIBILITIES

• Lead campaign planning and oversee content creation for sub-regional teams where localised content is required, ensuring alignment with divisional strategies

• Manage the full deployment of divisional campaigns (Brand/ category and ABM) into local markets, including customer targeting, media planning, localisation, and translation. Create market-specific campaigns where divisional activations are not applicable, tailoring messaging to local customer needs and market dynamics

• Take ownership of, and have accountability for, our end-to-end Content Management Systems and processes, driving divisional and market alignment to workflow management and best practice behaviours in go-to-market requirements

• Lead the management of market and the divisional teams campaign requirements and distribution, voicing feedback and insights to optimise all levels of campaigns to create better ROI across geographies.

• Constantly seek, and elevate, market-specific ABM requirements to incorporate into wider ABM and divisional campaign planning.

• Collaborate with market communications teams to deliver efficient and effective ABM campaigns for targeted top account customers. Ensure ABM activity is aligned with the overarching strategy while tailored to promote the brand and offer in specific market contexts.

• Identify and extract compelling stories from local markets that can be elevated into broader campaign narratives.

• Monitor and assess campaign performance across markets using data-driven insights, and make recommendations for optimisation based on engagement metrics, customer feedback, and business outcomes.

About You

• Experience in campaign management across multi-geography and multi-channel environments, developing and executing campaigns that balance global consistency with local relevance.

• Proven ability to manage complex stakeholder relationships across markets and functions

• Strong project management skills (including in CMS tools) with the ability to oversee campaign implementation across diverse markets

• Proficient in story-mining and content development based on local market insights

• Strong analytical skills to assess campaign performance and make data-driven decisions for optimisation

• Customer-focused with a deep understanding of market dynamics and communication needs

• Strategic thinker with a hands-on approach to execution

• Collaborative and confident communicator, able to influence across functions and geographies.