Retail Media Manager, Amazon Events

Retail Media Manager, Amazon Events – CPD

Are you a strategic media expert ready to ignite Amazon's biggest multi-brand events, from Prime Day to Black Friday? We're seeking an Amazon Events Media Manager to lead the charge, conceptualizing and executing high-impact campaigns that drive significant sellout and consumer acquisition. Partnering with our brand teams, Amazon commercial team, and Publicis, you'll orchestrate full-funnel media activations, transforming insights into powerful campaigns. If you have a passion for creative problem-solving and a knack for commercial success, this pivotal role is your stage to shine.

A DAY IN THE LIFE

Shopper Activation

• This role is highly strategic for the division as it is responsible for the Amazon multi-brands events calendar, including big tentpole moments (i.e. Prime Day, Black Friday) as well as CPD-owned moments. These events account for roughly 50% of Amazon sellout and are key drivers in our divisional consumer acquisition agenda. In this role you'll be responsible for the events from start to finish, including event concepting, media planning, agency management, creative workflow and reporting. You'll be a media champion who understands the power of full funnel media activation, while also having a strong commercial acumen and understanding of media impact on P&L.
• Events concepting: working closely with brand teams and broader retail media team to create a campaign concept inspired by consumer insights or retailer's insights.
• Events Media Planning: briefing the event and objectives to our media agency Publicis, including a mix of Amazon media channels (DSP, Fire TV, Prime video etc) and offsite media channels (Meta, TikTok). Responsible to review the media plan proposed and ensure it responds to our objectives of MS peak and new consumer acquisition.
• Creative and Design: Own the creative workflow with our internal creative team, including briefing and monitoring of designs delivery.
• Cross-functional collaboration: work closely with our Online Brand Managers to select the most appropriate products to be featured in creatives and ensure that our media plan reflects the brands' priorities. Partner with the Amazon NAMs/SNAMs to ensure the events plan is in line with total sell-out forecast and that we are featuring the relevant promo nominated SKUs.
• Reporting and analysis: report to wider business on the events results, including digital KPIs as well as competitors insights and best-practices.
• Collaborate with Experts: In EComm Media, Content and Merch, Commercial, Finance etc to land world class shopper activations. You will have the opportunity to be at the heart of a huge multifunctional effort.

Who You Are

• Experience planning and managing full funnel digital media campaigns through an agency (Programmatic, Social). Experience with Amazon DSP would be beneficial, but not essential.
• Strong analytical skills and data literacy, including confidence with Excel. Ability to turn numbers into insights and presentations that are easy to understand for non-media specialist profiles such us commercial teams or leadership.
• Strong communication and networking skills. Building relationship with multiple stakeholders is an essential part of this role and you need to be comfortable tailoring your communication style to different teams (brand, commercial, CDMO etc).
• To be a self-starter, someone who can identify opportunities and leverage these rapidly to solve business solutions.
• Strong creative flair. The idea of starting with a blank page & turning it into a half a million-pound campaign is your dream.
• Strong problem-solving skills, ability to work flexibly, autonomously and take ownership for resolution.
• Desire to always do better, pro-actively seeking results and ways to improve and optimise the next time.

What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too

Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.

How We Recruit
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.

We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.