Associate Director, Institutional Sales Business Manager

7 days ago


London, Greater London, United Kingdom HSBC Full time £80,000 - £120,000 per year

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently hiring an Associate Director Institutional Sales – Business Manager

The purpose of the role is to support COO priorities including headcount planning, cost management and scorecard updates; ensure data integrity and timely reporting.

Key Responsibilities

  • Lead the Institutional Sales execution plan globally, aligning business development priorities with regional and product strategies.
  • Build, track and refine sales plans with product and coverage partners; ensure delivery against defined milestones and KPIs.
  • Translate market, client and internal insights into prioritised actions that strengthen our market position and pipeline conversion
  • Act as a central coordination point across CIB coverage, WPB, Securities Services and the wider HSBC network to unlock multi‑product opportunities.
  • Partner with product owners on the client agenda, product development initiatives and strategic technology investments, ensuring strong commercial outcomes.
  • Champion cross‑sell by proactively identifying opportunities and connecting clients with HSBC specialists and solutions.
  • Equip sales teams with actionable analytics, call‑to‑action pipelines and performance dashboards that drive accountability and growth
  • Work closely with Client Intelligence team to build, maintain and enhance client intelligence and reporting, integrating internal data with external benchmarks to surface sector/region/product‑level opportunities.

Key skills and experience

  • In depth knowledge of HSBC's Institutional Sales business – essential
  • Excellent knowledge of markets products - essential
  • Data manipulation skills
  • High level of analytical skills based around client analytics 
  • Strong Client Strategy knowledge
  • Ability to manage multiple projects simultaneously
  • Senior stakeholder management skills and ability to produce work for C Suite stakeholders

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC UK is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

We want everyone to be able to fulfil their potential which is why we provide a range of flexible working arrangements and family friendly policies.

HSBC is committed to making reasonable adjustments during the recruitment process for candidates with a physical or mental condition or impairment.

 Please indicate what adjustments, if any, you may wish us to consider for you to be at your best through the recruitment process



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